This week Mikel Bruce and I spoke at UCSD technology night. The subject, SEO, Social Media and Analytics. We had an excellent class and it was a ton of fun. A big thanks to everyone who attended. We only had an hour, so it was very hard to cover all the different aspects of SEO….
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of…
5 Tech Media Servers Marketing Departments Should Watch
No intro needed, let’s just look at these tech media servers! Google TV Google TV is pretty amazing. Not only does it give you quick access to YouTube, it also allows for voice search. That’s right, you can do a voice search right into your remote and then Google TV will pull up a show….
Affected by a Google SEO Penalty? How can you Tell?
In this video, Matt Cutts discusses how you can tell if your site has an algorithm penalty from Google. The answer Matt gives is very long and complicated. He first states that if you have a manual action you will know by logging into webmaster tools. But an algorithm penalty is very hard to determine,…
How to Handle out of Stock Products for Google
What happens when you have an out of stock product? What do you do to help SEO and users? Do you 404 the page, redirect it, create a placeholder page or have a scary monster pop out of the monitor and yell at the user? Google answers this question in the video below, and surprisingly,…
Rel Canonical vs. No Index: Best SEO Practices Explained
In search engine optimization, you often run into really random technical issues. The reason is that you might have one piece of code telling the search engine one thing and another giving it a different direction. In so many cases, the search engine just gets confused and it limits the website from getting traffic. One…
Can Non-Spammy SEO Sites Rank Well?
At Ignite Visibility we do not do anything spammy. Our company takes pride in doing things 100% whitehat. But there are other SEO companies out there who just buy a bunch of links. This will allow you to rank quickly, but eventually, you will be caught, get a penalty and probably be calling a company…
Internet Marketing News Feb 2014, Algorithm Updates, Penalties – Ignite Visibility University
February 2014 was an exciting month for Internet marketing. In this video, Ignite Visibility’s John E Lincoln covers the changes that occurred this month. Internet Marketing News Feb 2014, Algorithm Updates, Penalties and More Topics Covered Google Places / Plus Updates their Quality Guidelines Matt Cutts Comments on Google Rankings with no Links Bing Says…
Why Proper Google+ Local Optimization is Crucial for Local Rankings
Google+ Local and Google+ Business has been a lumbering endeavor on the part of that search giant to catalogue and map all the businesses in the world. Or, at least, all those that are submitted in the correct litany of time-consuming steps that include a flurry of postcards that sometimes arrive, 5 digit pin numbers,…
Google Places Updates Quality Guidelines for SEO
When it comes to local Google SEO, there are really three ways to play. You can create a local page on your website, you can create a local page on another website (such as Yelp) and you can create a Google Places (Google +) profile. Just like Google has quality guidelines for websites, they also…