No intro needed, let’s just look at these tech media servers!
Google TV is pretty amazing. Not only does it give you quick access to YouTube, it also allows for voice search. That’s right, you can do a voice search right into your remote and then Google TV will pull up a show. You can search by channel, show or what the show is about. The beautiful thing about Google TV, is that it searches so many different pieces of content, all from one location. From an Internet marketing perspective, it is a big opportunity because it now makes SEO important for TV as well!
Chromecast is coming onto the scene in a big way. In case you don’t know what it is, “Chromecast is a thumb-sized media streaming device that plugs into the HDMI port on your TV. Set it up with a simple mobile app, then send your favorite online shows, movies, music and more to your TV using your smartphone, tablet or laptop.”
People love Chromecase because it allows you to watch media from Netflix, YouTube, Hulu Plus, Google Play and more all on your TV. Chromecast works with all the most popular devices such as iPhones, Android Tablets, Chrome for Mac and Windows.
RoKu is a streaming player that offers thousands of channels and over thirty-thousand movies. It also gives you access to great sports channels. You can use a remote, smartphone or tablet to control the RoKu software. RoKu is similar to Chromecast, in that it is not a device you are buying, but instead, software.
Have you heard of Apply TV? Well, “Apple TV is a tiny entertainment powerhouse that gives you access to the biggest names in entertainment, in up to 1080p HD. Just plug it in and enjoy a whole world of movies, TV shows, sports, music, and more. And you can show anything that’s on your Mac or iOS device on your HDTV with AirPlay. You’re gonna need a bigger couch.”
Apple TV is not an actual TV, instead, it is software you can use to run media on devices such as a your television. Apple TV costs $99 a month. It can do anything from storing media, to playing media to giving you access to new media.
Plex is an extremely popular media server that can tie all of your devices and media together. The main goal of Plex is to provide one simple interface to organize all of your media. But it also takes it a step further than that by adding data such as descriptions, plot summaries, posters and album covers. Plex makes sure that your recently added content is shown right when you login. It also can automatically upload photos, queue videos and music for continuous playback and allow easy sharing of media with family and friends. Best of all, “Run Plex Media Server on your Windows, Mac or Linux computer and stream to your iOS, Android, Windows Phone 8 or Windows 8.1 device. Have multiple TVs in your house? No problem, Plex also works on Chromecast, Roku, Google TV, and many late-model smart TVs. Plex is even available on most network-attached storage devices.”
Each of the media devices mentioned here are becoming very popular. Make sure to keep an eye on them and work them into your marketing strategies.