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Home / Google / 5 Tech Media Servers Marketing Departments Should Watch

5 Tech Media Servers Marketing Departments Should Watch

March 26, 2014 By John E Lincoln

No intro needed, let’s just look at these tech media servers!

Google TV

Google TV is pretty amazing. Not only does it give you quick access to YouTube, it also allows for voice search. That’s right, you can do a voice search right into your remote and then Google TV will pull up a show. You can search by channel, show or what the show is about. The beautiful thing about Google TV, is that it searches so many different pieces of content, all from one location. From an Internet marketing perspective, it is a big opportunity because it now makes SEO important for TV as well!

Chromecast

Chromecast is coming onto the scene in a big way. In case you don’t know what it is, “Chromecast is a thumb-sized media streaming device that plugs into the HDMI port on your TV. Set it up with a simple mobile app, then send your favorite online shows, movies, music and more to your TV using your smartphone, tablet or laptop.”

People love Chromecase because it allows you to watch media from Netflix, YouTube, Hulu Plus, Google Play and more all on your TV. Chromecast works with all the most popular devices such as iPhones, Android Tablets, Chrome for Mac and Windows.

RoKu

RoKu is a streaming player that offers thousands of channels and over thirty-thousand movies. It also gives you access to great sports channels. You can use a remote, smartphone or tablet to control the RoKu software. RoKu is similar to Chromecast, in that it is not a device you are buying, but instead, software.

Apple TV

Have you heard of Apply TV? Well, “Apple TV is a tiny entertainment powerhouse that gives you access to the biggest names in entertainment, in up to 1080p HD. Just plug it in and enjoy a whole world of movies, TV shows, sports, music, and more. And you can show anything that’s on your Mac or iOS device on your HDTV with AirPlay. You’re gonna need a bigger couch.”

Apple TV is not an actual TV, instead, it is software you can use to run media on devices such as a your television. Apple TV costs $99 a month. It can do anything from storing media, to playing media to giving you access to new media.

Apple TV

Apple TV

Plex

Plex is an extremely popular media server that can tie all of your devices and media together. The main goal of Plex is to provide one simple interface to organize all of your media. But it also takes it a step further than that by adding data such as descriptions, plot summaries, posters and album covers. Plex makes sure that your recently added content is shown right when you login. It also can automatically upload photos, queue videos and music for continuous playback and allow easy sharing of media with family and friends. Best of all, “Run Plex Media Server on your Windows, Mac or Linux computer and stream to your iOS, Android, Windows Phone 8 or Windows 8.1 device. Have multiple TVs in your house? No problem, Plex also works on Chromecast, Roku, Google TV, and many late-model smart TVs. Plex is even available on most network-attached storage devices.”

Plex

Plex

Each of the media devices mentioned here are becoming very popular. Make sure to keep an eye on them and work them into your marketing strategies.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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