Universal Analytics is a new form of Google Analytics that offers easier tracking of goals and more data. All websites will need to upgrade to Universal Analytics within the next year or two. Many websites have upgraded already. Today I had a post published on Universal Analytics on Marketing Land – You can Read it…
How Internet Marketers Do Valentine’s Day
Oh Valentine’s Day, it’s the time to celebrate with that special someone in your life. While flowers and chocolates are still common go-to gifts, Internet users continue to get more and more creative online when it comes to this showy holiday. Valentine’s Day now not only exists as a day for romance and couples, but…
Do Top Google Results Reflect the Quality of Business in Real Life?
The Quality of Google Results on the First Page, Post-Panda and Penguin Someone recently asked me these compelling questions about the Panda and Penguin algorithm updates that have been released in the past couple of years by Matt Cutts and the Google web spam team. Is the goal to have the best quality results, or…
Grammar and Spelling in Blog Comments for SEO
Often, a person will leave a comment on a blog and use terrible spelling and/or grammar. I myself often write way too fast and make mistakes in this area. In this video, Matt Cutts from Google discusses grammar and spelling in blog comments and SEO. He basically says, it is not an issue. However, what…
New Googlebot for Smart Phone Content, Time to Update for SEO
Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
Are Results in Different Positions Ranked Different for SEO?
This was kind of an interesting question that I had never even considered. The question is, are results ranked different based on position? I could see why someone would ask this, but it is simply not the case. Google uses a set of ranking factors for all items equally. This is actually good to know….
Unnatural Links to Site – Impact Links – Manual Action and SEO
The unnatural links to site – impacts links notification is very common. This is a manual action that is put in place by Google. You can verify if you have this manual action by logging into webmaster tools. A website will generally get this notification if they have poor links pointing at their website. However,…
Google Thin Content Penality – What is it?
Google sends out penalty notifications for something called thin content. In this blog post, we cover the basics of this penalty. What is the Thin Content Penalty A website can get the thin content penalty if they are creating pages which only differ based on keywords being inserted into certain fields, if they create doorway…
Ranking Positions and SEO – Are Different Positions Ranked Differently?
Sometimes in SEO, people can get a little obsessive over details. This question is a good example of that. However, it also gives us clarification which is nice to have in a field where it can be hard to know definite answers. In this Google webmaster video, Matt Cutt’s head of webspam at Google, comments…
Google Finally Jumps into the WordPress Game with the Google Publisher Plugin
We’ve been waiting. And waiting. Finally, Google has released an official plugin for WordPress to allow site owners to utilize Google tools within the WordPress plugin universe. Before you get too excited though, there are a couple of caveats. Firstly, the plugin is still in beta, so there will likely be issues as Google irons…