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Home / Google / When Good Information Goes Bad

When Good Information Goes Bad

July 21, 2014 By John E Lincoln

Recently, we’ve seen Google start providing more actual details regarding your query in their search results a la Duck Duck Go. It’s now possible to get step-by-step instructions or fast answers to queries from an ever-widening variety of search terms. Rather than pulling from the first search result provided, Google has been generating it’s own search results through it’s own tools, or through pulling information from the site it perceives has the best answer to your query.

Google Results VS Duck Duck Go Results

Clearly, it is an excellent boon for sites whose content is featured in this area. However, it can be infuriating for some site owners to see that some pieces of information that appear in that area can be incomplete, incorrect, or misinterpreted, especially when the correct answer is featured on their own website. To this point, that information can sometimes even be dangerously incorrect. For example, I was doing some recent keyword research for a client and Googled “what is the age of consent in Texas”. The answer that appeared had a bold heading (one that most people may not read past if they were in a hurry) was 17 yr. Further details clarify that the age of consent is not, in fact 17, but 18 – a crucial difference that could be easily missed.

knowledge-graph-result

google-feedback
If you have reason to believe the information presented is inaccurate or misrepresented, then you can click the feedback button and fill out a brief feedback form that is provided. If there is a specific reason as to how the information is misrepresented , there is a brief comments area to provide information before submission. There is also a link that allows you to request the removal of information due to legal reasons – due to trademark violation, the display of personal information, malware or phishing issues or a variety of other options that would provide good reason for the removal of displayed content.

Have you used this feature before? Have you had success with removing inaccurate information from the Knowledge Graph? Let us know in your comments!

Sources:

“Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples” by Barry Schwartz. Search Engine Land.
“Removing Content From Google” Google Knowledge Base

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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