Google has added a pretty cool feature to its knowledge graph. When you search a given location, you will effortlessly receive all the zip codes within that area. Furthermore, clicking on one of the zip codes gives you a map where the location you have targeted is outlined. It’s a pretty convenient idea when you are traveling to a larger city.
This is especially helpful for bigger cities, such as San Diego. There have been numerous times where I have searched for the zip code of an area within San Diego and many times I will have to click around on various websites searching for my answer. Here at Ignite Visibility, we are located in the midst of beautiful San Diego. So when I search for San Diego zip codes and locate ours, a map is provided and outlines the geographical area of our zip code.
Again, this just eases the process of us getting to our desired destination. Google takes pride in being at the top of the navigational game and they continue to add new features like this.
The down side here is, those businesses that make a living off of providing zip codes to people. As Barry Schwartz pointed out, “Zip-Codes.com and CityData are not going to be happy with this new knowledge graph.” However that is the nature of Google Search, it is always changing. Some will end up benefiting and others will not have as good of luck. What are your thoughts on this new feature? Will it better help you find your destination in Google Search?
Works Cited
“Google Adds Zip Code Matches In Knowledge Graph Carousel” Search Engine Land
“Google: Show Me Zip Codes For & Map Them For Me” Search Engine Round Table
