Google has released a new webmaster tools report that shows how they are interpreting href lang on your website. The tool basically shows you common issues with your href lang implementation. This new report in Webmaster Tools is called the “International Targeting” report. The report focuses on evaluation of return links, language specific codes and region specific codes.
For those of you who do now know that href lang is, allow me to briefly explain. Href lang is a piece of code that you add to your website. This code tells Google that the page on your website is meant for that language and region. Google then uses this directive to make sure they display the information correctly across the Google sites.
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Watch at 22 minutes.
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The new Google href lang Webmaster Tools report will be a great help to Webmasters. This is complicated piece of code that often gets very confusing. Now we will know if it has been added correctly or incorrectly.
