This week: Google reads romance novels, related subjects are now added to rich snippets, and wait until you read about how many webmasters received manual action notices last year. Here’s what happened this week in SEO. Google Reads Romance Novels According to a report by BuzzFeed, Google’s artificial intelligence (AI) algorithm has been reading…
The Right Metrics: How Can You Be Sure Your Content Marketing is Working?
Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
Where is Matt Cutts? – SEO Industry Comic Book
Enjoy this creative comic book about the SEO industry. In particular, Mr. Matt Cutts, who is nowhere to be found. But also featuring Neil Patel, Rand Fishkin, Danny Sullivan, Barry Schwartz and John Mueller. Where is Matt Cutts? SEO Industry Comic Book Click Image to Enlarge Where is Matt Cutts? – SEO Comic Book – An…
Everything You need to know about Google’s New App Indexing and On Tap Information
Last week, Google announced they’ve expanded Google Now to be built into Android M with the upcoming release to make your phone a little smarter. Google Now makes it easier for mobile users to find information without having to close an app to run Google Search. Currently known as Now On Tap, the revamped Google…
Google Local Search Results Update Causes Huge Changes in Ranking
Webmasters have noticed significant changes in local search results over the last several days. According to forums and reports, webmasters are seeing inaccuracies in local search results as the displayed current location when searching just isn‘t right. It’s speculated the issue is a result of a local search update that occurred shortly after the Google…
Google Update May 13, 2015 – The Verdict is Still Out
Over the last couple days, rankings have been shifting all over the place. Why? We are not 100% sure. Many people are speculating that it is from the Google mobile update, however, others believe it has to do with a core Google algorithm update or potentially Google testing the new Twitter integration they are rolling…
Pinterest Faces New Competition with Google+ Collections
Pinterest is the fastest growing social networking site in history to reach 10 million unique monthly visitors and remains one of the top websites to generate referral traffic. With 28 percent of all adults online using Pinterest, it’s only natural for other social platforms to try to harness the success of Pinterest-like features, which is…
How To Add Preferred Phone Numbers and Local Business Hours On Google
We’ve been keeping a close watch on the variety of tests and changes Google has made recently to improve local results, including helpful mobile features and location-adaptive pages. Yet, there’s some new, incredibly useful local features that we’ve noticed many businesses often overlook: enabling Google to more easily find and display additional preferred business phone…
Google Now Provides Subdomain Support with Change of Address Tool
Webmasters who want to move a subdomain to a new domain now have an easier means to notify Google of the change. Although the official Google announcement only came on April 15, 2015, late last month, Google secretly unveiled the new added support for webmasters to move a subdomain to new domain through the use…
Game Changer, Chrome 42 to Show Warnings for non-HTTPS
On Monday, Google’s Ilya Grigorik posted a stern reminder that Google Chrome will start displaying warnings for websites that don’t hold a verification for HTTPS in Chrome 42 (make sure yours is up to date). Also, sites that are non-HTTPS will be flagged as vulnerable. This anticipated move comes after a proposal from the Chrome…