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Home / Blog / What Happened in SEO This Week – 5-6-16

What Happened in SEO This Week – 5-6-16

May 6, 2016 By John Lincoln

Weekly Recap of What Happened in SEO This Week
Weekly Recap of What Happened in SEO This Week

This week: Google reads romance novels, related subjects are now added to rich snippets, and wait until you read about how many webmasters received manual action notices last year.

Here’s what happened this week in SEO.

 

Google Reads Romance Novels

According to a report by BuzzFeed, Google’s artificial intelligence (AI) algorithm has been reading romance novels to improve its ability to interpret conversational language.

If you’re not familiar with AI, it’s software that can simulates the human brain. That’s because it has the ability to adapt and learn, unlike “dumb” software that just does what programmers tell it to do.

Google management is “feeding” the search AI romance novels because they use a wide range of vocabulary in modern English to express various ideas. Once the system understands commonly used phrases and idioms, it will be in a better position to interpret search queries.

 

Google Takes Action Against Sneaky Mobile Redirects

A “sneaky” mobile redirect is a link that redirects users to a site they didn’t intend to visit. If you have one of those links on your web page, you could be facing a manual penalty.

The Google Webmaster Team is in the process of delivering penalties to sites with the sneaky redirects. Web owners who’ve been penalized will have to fix the problem and submit a request for reconsideration.

Google warned webmasters about redirects back in 2014.

 

More Than 4 Million Webmasters Received Manual Action Notices Last Year

In the Webmaster Central blog, Google highlighted a number of interesting stats from 2015.

Among them: 4.3 million webmasters received notifications of manual actions. That’s more than 500 per hour.

The company shared these other stats as well:

  • There was a 33% increase in sites with successful reconsideration requests
  • There were more than 400,000 spam reports sent
  • 80% of those spam reports were determined to be valid
  • There was a 180% increase in the number of sites being hacked

 

Google Is Including Related Topics in Featured Snippets

You might have noticed a featured snippet when you performed a Google search recently. That’s an answer to your query that you see at the top of the search results. It’s Google’s way of giving you the information you’re looking for so you don’t have to click a link.

Now, Google has taken the featured snippet concept a bit farther. It’s adding related subjects that appear just below the snippet box.

The related topics also include brief definitions. So, if you’re looking for a broad overview of one or more of the related subjects, you still won’t have to leave the results page to get the information you need.

related topics in search
Google has added related subject snippets in search results.

Moz Launches Keyword Explorer Tool

If you’ve been involved with digital marketing for more than five minutes, you’ve heard of Moz. The company offers a suite of tools that are helpful to any online marketer.

This week, Moz announced the addition of another tool: Keyword Explorer.

As you can guess by the name, it’s a keyword research tool. Keyword Explorer is a cradle-to-grave solution backed by the kind of data that you’d expect to find from Moz.

Even better: you can use it for free. Moz is currently offering limited access (two searches per day) to anyone who wants to give the new tool a test drive. If you want more access, you’re going to have to pay for it.

You can visit the Keyword Explorer by clicking here.

https://ignitevisibility.com/wp-content/uploads/2016/05/kwe-animation.webm

 

Google Is Now Translating Foreign Words in Search Results

Google is translating foreign words that you plug into the search bar.

Check it out yourself. If you’re using a U.S. IP and you Google “Buenos dias” right now, you’ll see an English translation for that phrase at the top of the search results.

Apparently, as of now, Google is limiting the translation to words and short phrases. In other words, you can’t put in an entire sentence in French and expect Google to translate it for you in the SERPs. You can probably get that translated at Google Translate, though.

translate foreign search results
Google is translating foreign words that you plug into the search bar.

 

Google: You’ll Get Better Traffic With a Few Great Pages Than With a Lot of Low Quality Pages

Eric Enge of Stone Temple Consulting conducted a Q&A with Google’s Gary Illyes earlier this week. During the discussion, Enge noted that one of his clients received higher quality traffic after he’d removed “a ton” of low quality pages from the client website – even though the volume of traffic didn’t change much.

That didn’t surprise Illyes, who said:

As long as you have more localized pages. it’s natural that you will get better traffic. I mean higher and higher quality traffic from search engines in general. So from that point of view yes narrow it down as much as you can. Like don’t create low quality and no value add pages. It’s just not worth it because one thing is that we don’t necessarily want to index those pages we think that it’s a waste of resources. The other thing is that we just won’t get quality traffic.

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About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

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Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

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