Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
How to Use Google Responsive Search Ads to Boost Your Conversions
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, our Director of Paid Media Eric Bodziony, will explain what you need to know about responsive search ads and how you can take advantage of them. What…
Google Ad Extensions: Why Location Extensions Have The Largest Impact On Performance
Adding location extensions to your Google Ads account? Here’s what you need to know about these Google ad extensions from Ignite Visibility’s Sr. Paid Media Strategist, Eric Bodziony. If you’ve already linked your Google My Business account in Google Ads, you’re ready to add location extensions to your campaigns. Even if you’ve added numerous extensions…