When building your website, you want to indicate to Google and other search engines which versions of your content should appear in search results. The key to this is canonicalization, which uses specific HTML tags to label certain pages as indexable, while others will remain hidden from search engine crawlers. In this blog, SEO Strategist,…
AEM vs. Contentful: Which Is the Better CMS for Your Content?
Effective web content management is crucial in keeping up with the ever-evolving trends of the digital marketing industry. Businesses must be able to develop and deliver personalized content that resonates, and the right content management system (CMS) is the key. Choosing the ideal CMS will allow for sufficient scalability, a stronger content strategy, and a…
How Repurposing Content Can Save Money and Boost SEO
When you repurpose content with a purpose you can boost your SEO, extend your content’s lifespan, and drive 10x more ROI using the assets you already have. Repurposing content comes with myriad benefits: 65% of marketers state that it’s more affordable than creating new content, and another survey found that 54% of small businesses saved…
How to Use Gated Content to Capture Quality Leads
Are you looking to attract more high-quality leads who are ready to engage and are likely to convert? Gated content is one of the most powerful tools in your arsenal, if done right. So, what is gated content? Gated content refers to any material such as ebooks, webinars, or advanced guides, that viewers can only…
How to Determine ROI in Content Marketing Campaigns
Is there value in content marketing? Definitely. As long as you have a strategy in place that helps increase your bottom line. As the marketing industry continues to evolve, so will marketers’ approach to content marketing measurement. Today, there are all kinds of challenges that you’ll need to overcome, including multi-channel attribution, cross-device tracking on desktop…
Your Guide to Writing the Ultimate Guide
“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…
Boost Sales & Employee Happiness With Employee-Generated Content
If you want to both connect with your target audiences and boost employee happiness in the workplace through content marketing, employee generated content is one of the best ways to do so. This content consists of blog posts, videos, social media posts, and more that employees create for marketing and branding purposes, and it can…
How to Master Multimedia Content Creation for Every Platform
Today, businesses tend to spend a lot of their budget on multimedia content creation, from their websites to streaming platforms like YouTube and social media outlets.In this blog post, Oscar Lutteroth, Chief Creative Officer, gives you some tips on how to go about multimedia content creation for multiple platforms and introduces you to his approach…
AI Content Detectors: Do They Work and How Do You Use Them?
As AI-generated content continues to grow and develop with continuous innovation, so too are certain challenges to consider. One of these challenges is discerning AI content from human-written content, which has led to the rise of and demand for AI content detectors. This blog, Senior Content Writing Specialist, Elizabeth Seigle, will include an overall evaluation…
How to Start a Blog That Your Industry Loves in 11 Steps
Business blogs offer a unique space for in-depth content and authentic connections. Want to start your own? In this blog, John Lincoln, an SEO expert, shares how to start a blog that drives traffic, leads and email captures. You’ll uncover other reasons why a business might use a blog and how to leverage blogging to…