Today’s email drip campaign is considerably different from yesterday’s, going from basic automated sequences to AI-powered response engines reacting to user intent in real time. In this blog, Lifecycle & Email Marketing Strategist, Joel Staniszewski, will talk about drip email campaigns and how they work with the latest developments in AI, tips for designing drip…
AI-Generated Content Creation & How to Use It the Right Way
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we disagree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. So, what is AI generated content, and is AI generated content…
Why Employee-Generated Content Is Your Secret Weapon for Authentic Marketing in 2026
What if you could create content that simultaneously improves engagement and energizes your team? With employee-generated content, you can! When you allow your team members to write authentic blog posts, make compelling videos, and craft scroll-stopping social media content, they go beyond simply checking off a box. They become passionate brand ambassadors who improve your…
Everything You Need to Know About Content Marketing ROI
Content marketing metrics are essential for driving meaningful ROI. They must be accessible, accurate, and actionable. Because franchises operate under unique constraints and goals, understanding these metrics within the context of the franchise model is critical. This guide, led by Kim Wise, Content Editor Specialist, breaks down why a tailored content strategy matters and how…
What is Canonicalization? Using Canonical Tags to Improve SEO
When building your website, you want to indicate to Google and other search engines which versions of your content should appear in search results. The key to this is canonicalization, which uses specific HTML tags to label certain pages as indexable, while others will remain hidden from search engine crawlers. In this blog, SEO Strategist,…
AEM vs. Contentful: Which Is the Better CMS for Your Content?
Effective web content management is crucial in keeping up with the ever-evolving trends of the digital marketing industry. Businesses must be able to develop and deliver personalized content that resonates, and the right content management system (CMS) is the key. Choosing the ideal CMS will allow for sufficient scalability, a stronger content strategy, and a…
How Repurposing Content Can Save Money and Boost SEO
When you repurpose content with a purpose you can boost your SEO, extend your content’s lifespan, and drive 10x more ROI using the assets you already have. Repurposing content comes with myriad benefits: 65% of marketers state that it’s more affordable than creating new content, and another survey found that 54% of small businesses saved…
How to Use Gated Content to Capture Quality Leads
Are you looking to attract more high-quality leads who are ready to engage and are likely to convert? Gated content is one of the most powerful tools in your arsenal, if done right. So, what is gated content? Gated content refers to any material such as ebooks, webinars, or advanced guides, that viewers can only…
Your Guide to Writing the Ultimate Guide
“Ultimate guide” has almost lost its meaning. Every blog with a 500-word post about a topic wants to call it “The Ultimate Guide to XYZ.” So in this tutorial, you’ll learn how to create a guide that lives up to its name. You’ll learn what ultimate guides are, their importance, and how to build one…
How to Master Multimedia Content Creation for Every Platform
Today, businesses tend to spend a lot of their budget on multimedia content creation, from their websites to streaming platforms like YouTube and social media outlets.In this blog post, Oscar Lutteroth, Chief Creative Officer, gives you some tips on how to go about multimedia content creation for multiple platforms and introduces you to his approach…