This week: Facebook has some new announcements, Amazon makes a big change for third-party sellers, and some folks learned how to game the Google AdSense system. Here’s what happened this week in digital marketing. Amazon Will Require 3rd-Party Sellers to Accept Automatic Returns On October 2, Amazon will roll out a new policy that requires…
7 Savvy Brands Using Snapchat for Business (And Winning)
Many brands have flocked to Snapchat but only a few are using the social media app correctly. We’ve put together a list of brands who have found success with Snapchat for business, and how you can make their strategies work for you. Scared of a little app called Snapchat? You’re not alone. That little app…
The Secrets to Mastering Instagram Analytics: Tools & Analysis Guide
You are probably not taking full advantage of Instagram Analytics or Instagram Analytics tools. This post will change all that. Get ready to learn. Welcome to the age of Instagram, the photo-driven platform that’s taken the social media world by storm. After all, it currently boasts 700 million active users. And like similar social…
Amazon Spark, Facebook Penalties and More
This week: Amazon Spark runs amok in marketing, a new Facebook update is bad news for webmasters with non-responsive sites, and Google increases its crawl limit. Here’s what happened this week in digital marketing. Facebook Update Penalizes Non-Responsive Websites It’s not just Google that penalizes non-responsive websites anymore. Now, Facebook is doing it too….
What You Should Know About Amazon Spark: The Web’s New Social Media Giant
Just last month, Amazon launched Spark, an online hangout where you can rub virtual shoulders with people who share your interests. It’s Facebook for shoppers. Here’s what you need to know about Amazon Spark. You were probably visiting Amazon recently and thought to yourself: “You know what this site needs? A social network that looks…
A Classic Google Feature is Out and a New Feature May Be Rolling Out
This past week: WhatsApp reaches a new milestone, Google dumps instant search, and wait until you hear how many page one results include HTTPS results. Here’s what happened this week in digital marketing. Google Dumps Instant Search Google has officially dropped Instant Search. In case you haven’t heard of it, Instant Search is a…
BOLD Tactics For Writing Content That Sells
Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content. You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…
Fulfillment by Amazon vs. Fulfillment by Merchant vs. Seller-Fulfilled Prime (The Ultimate Guide)
If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. But which one is right for your business? If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. You can use Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), or Seller-Fulfilled Prime (SFP). But…
Amazon is Going Social and New Snapchat Features for Marketers
This week: Snap, Inc. has some new announcements, Amazon launches Instagram for shopping, and wait until you see how much native ad buying has increased in the past year. Here’s what happened this week in digital marketing. Introducing Amazon Spark: Instagram for Shopping! This past week, Amazon announced Spark, a social shopping feed. Spark…
How to Optimize for Personal Assistants, the New Frontier of SEO
The use of Personal Assistants as a tool for search is on the rise and represents a new frontier for SEO. In this blog, we discuss why Personal Assistant Search Optimization (PASO) is vital to the success of your company. “Hey Siri, find a great gourmet restaurant near me.” That statement, spoken out loud, is an…