This week: Amazon Spark runs amok in marketing, a new Facebook update is bad news for webmasters with non-responsive sites, and Google increases its crawl limit.
Here’s what happened this week in digital marketing.
Facebook Update Penalizes Non-Responsive Websites
It’s not just Google that penalizes non-responsive websites anymore. Now, Facebook is doing it too.
Non-responsive websites are websites that aren’t optimized for mobile devices. They’re user-hostile to people who view them on a smartphone, tablet, or phablet.
Here’s what Facebook has to say about the latest update:
We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage… During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant…
With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.
Facebook says that it doesn’t expect the change to impact “most pages.”
Google: Localization Letter Case Not Important
Does it matter if you use “en-US” or “en-us” in your web development? Not according to Google.
This past week on Twitter, somebody asked John Mueller if localization codes in sitemaps are case sensitive.
Both are fine. One tricky one I've seen is either normal spaces or unicode no-width spaces accidentally used in a sitemap file.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) July 29, 2017
Google Crawl Limit up to a Couple of Hundred Megabytes
Good news for SEOs: Google kicked up the crawl limit to a couple of hundred megabytes per page.
In a Google hangout this past week, John Mueller made the following statement:
We do also have a cut-off for indexing but usually that’s fairly large. So that’s, as far as I remember from the last time I looked at this, a couple hundred megabytes. So if your pages are bigger than that then probably you have other issues…
In the past, the crawl limit was just 10 megabytes per page.
Twitter Tests Subscription-Style Ad Program
If you’ve got $99 per month to spare, you can promote your brand on Twitter with up to 10 tweets per day. You can also run month-long Promoted Account ads.
That’s part of a new program that Twitter is currently testing. Right now, though, it’s invite-only.
— David Iwanow (@davidiwanow) July 28, 2017
If the program takes off, you can expect Twitter to launch it in select countries and maybe even worldwide.
Here’s what Twitter has to say about it:
Instead of creating and optimizing separate Twitter Ads campaigns yourself, this program will do the heavy lifting. You just need to continue using Twitter as you normally do — Tweeting updates, links, and media that you want a larger audience to see. Then, the promotion of your Tweets will be automated.
Basically, it’s a “set it and forget it” style of promotion.
Report: Amazon Spark Is Already Overrun With Sponsored Posts
The report says that, during a recent scroll through the feed, 20 out of 55 posts were tagged “#sponsored.”
Unsurprisingly, they were sponsored by Amazon.
Maybe Spark is showing a high percentage of sponsored posts at this time because it’s still relatively new and lacks a significant amount of user-generated content.
Or maybe it’s because Amazon is aggressively using Spark as a marketing channel.
It still remains to be seen whether or not Spark will take off as a social media channel.