If you’re using search ads to promote your business, you’re not alone. Some of your best customers are targeted by AdWords competitors. That’s why you need to outwit them. Otherwise, you’ll lose market share. In this article, I’ll show you how to track and beat your AdWords competitors. What You’ll Learn: How to find your…
Shopify SEO Tips: Improve Your SERP Rankings
There’s a reason Shopify is the go-to e-commerce platform. But despite how easy it is to set up shop, getting people to find you involves a strategy spanning content, sitemaps, and well, a lot of tags. Here, we’ll dive into some specific Shopify SEO strategies to drive more traffic, boost conversions, and earn yourself a…
How to Attract 1,000+ Raving Fans to Your Next Event
Want to stage a successful event that attracts thousands of raving fans? Then you should learn person from one of the greats, Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. What You Will Learn: The strategy behind planning a major event How to gain initial traction and buzz (and how…
AdWords vs. AdSense: All Questions Answered
Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown:…
What I’ve Learned – Financial Services Marketing Tips That REALLY Work
Let’s be honest: financial services doesn’t exactly scream creative marketing. And for a long time, there was good reason for it due to heavy regulations. But all that’s changing. These days, financial services are becoming increasing digitized and personal, relying on creative storytelling to connect with a new generation of customers. Below, we’ll look at…
Ignite Visibility to Host Comprehensive Free Webinar All About Voice Search
The digital marketing firm’s CEO John Lincoln partners with industry experts to teach brands how to capitalize on voice search for marketing. Sign up now to secure your spot at this can’t-miss event. On May 2, leading industry experts in digital marketing and e-commerce will come together for an event you won’t want to miss….
6 Google AdWords Reporting Tips That Will Maximize Your ROAS
Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as:…
Building a Passion-Based Business with Lori Taylor of The Produce Moms
In this edition of the Ignite University Podcast, John Lincoln interviews Lori Taylor, Founder & CEO of The Produce Moms. Learn how Lori has built a passion-based business that helps people around the world through fresh produce. What You Will Learn Why passion is needed in business How to align your life goals with your…
(Alert) These 8 Twitter Analytics Metrics Spell YOUR Success
Twitter Analytics help you understand how the content you share on the platform is working for your business. But you have to know these key metrics and Twitter Analytics tools, otherwise it’s worthless. In this post, I’ll dive into the most important ones. In this article, you’ll learn: How to access Twitter analytics Which metrics…
Alan Bush Discusses Reputation Management with AMA San Diego
Alan Bush joined AMA San Diego’s monthly podcast This Week in Marketing to cover an important topic that many businesses face: Reputation Management. Alan and the This Week in Marketing co-hosts cover topics including generating new reviews, SEO implications, dealing with negative reviews, training your customer service team and more! Please check out the show…