In my last CRO post, we looked at some basic principles for creating landing pages that drive conversions. In this one, I’m going to discuss how to set the stage for conversions at the local level. Local pages are a type of landing page designed to support hyper-local search queries–think “dentist in Boston,” “wedding vendor…
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once…
SEO vs SEM: What’s the Difference Between SEO and SEM?
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
2020 Ultimate Guide to Google SERP Features
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, how you can track them and how to optimize your content for each. What You’ll Learn: What are SERP features? How to track them in SEMrush Local teaser pack Local knowledge panel Featured snippets…
Using Psychographics for SEO
Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the…
What Is Google AMP?
In this article, I’ll discuss Google AMP, how it works, and the best way to use it. What is AMP? Over the last decade, mobile has been gradually overtaking desktop in terms of usage for all web-related searches. While the shift has been slow, it marks the beginning of a new era, one in which…
How to Beat the Instagram Algorithm: 13 Proven Hacks
If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show…
What Is Alt Text? Image SEO & Why It Matters
If you’re like most cybernauts, you’ve performed a Google image search countless times in the past. But do you know how Google matches images with keywords? One of the ways it does that is with alt text. If you’re not familiar with alt text, then you’re limiting your reach on Google image search. In fact,…
Guide to Google For Jobs and How to Rank
Google for Jobs SEO is necessary to boost your job listing ranking. Optimizing your listing will also help you in finding the right candidate, which should be your goal. In this article, I’ll go over what Google for Jobs is, why and how it works, and how to implement and optimize your listings for better…
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You’ll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to…