A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. Many websites neglect to even check for technical SEO issues, with only 54.6% of them meeting Core Web Vitals based on Google’s guidelines. In this blog, Seth Kluver, AVP SEO/GEO, will describe what technical SEO is and provide you with a…
Read More
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve.Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. In this guide, Sebastian Turner, VP…
Read More
In SEO, long-tail keywords are terms of three words or more that are more specific and intent-driven than their short-tail counterparts. When targeting keywords, long-tail terms are particularly important today because of their lower volume and less competitive nature, ability to enable more natural semantic keyword inclusion, and driving conversions. In this blog, Associate Director…
Read More
Search engine optimization (SEO) is one of the most important aspects of any digital marketing strategy, but there is a lot that goes into it beyond optimizing content with keywords. A complete strategy involves a combination of tactics, from on-page optimization and user intent mapping to developing rich content and structuring content for AI search…
Read More
Marketing at scale is a different game, and Ignite Visibility wants to help you cut through the chaos. As innovators and thought leaders in the franchise and multi-location marketing industry, you can rely on us to provide the news most relevant to your business. Whether you are managing brand consistency across hundreds of locations or…
Read More
