This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called it an … [Read more...]
Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter yet. In this article, we’ll break … [Read more...]
Cost-per-click, or CPC, refers to the cost associated Estimates show advertising spend in the U.S. growing to $645.8 billion by 2024. And a massive chunk of that comes from pay per click, or PPC ad, campaigns. But in order to understand that spend - and better yet, how much it will cost you as an advertiser, you need a working knowledge … [Read more...]
Wondering how to promote on Instagram? Look no further. I'm walking you through twenty steps to a successful Instagram strategy. You can also watch this video if you like, where I talk about how I got my first 10,000 followers. What We'll Cover: Create a business profile Leverage hashtags But don't overuse them Follow … [Read more...]
This week, we spotlight Marc Pritchard. He’s the Chief Brand Officer at Procter & Gamble. We’d like to congratulate Marc Pritchard for getting inducted into the American Marketing Association’s Marketing Hall of Fame. The AMA will formally recognize his accomplishments on May 3, 2022. According to the AMA, Pritchard is “responsible … [Read more...]
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