AI is taking over – and that’s not a bad thing when it comes to marketing. Below, I’ve put together a list of ten types of AI marketing technology that will help you gain a competitive edge in 2019 and beyond. 1. Tear Down the (Software) Silos with AI Marketing While that “tear down the silos” cliche is well worn at this point, the message… READ MORE
This week: a popular brand gets caught using black hat tactics, Instagram advertisers can now convert influencer posts to ads, and wait until you hear about how much podcast revenue increased last year. Here’s what happened this week in digital marketing. Google Is Rolling out a Core Algorithm Update This past week, Google announced that it’s rolling out a core algorithm update. It started on… READ MORE
Google’s Accelerated Mobile Pages (AMP) have been speeding up the internet (and email, too) for a few years now. But recently, Google rolled a new way to connect your own domain to AMP results. In this article, we’ll explain what this means and how you can instantly load AMP from your own domain. What You’ll Learn: What, exactly, AMP is Why AMP URLs have been… READ MORE
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You’ll Learn: What to consider when performing a website migration How to set up a website migration Understand… READ MORE
Google recently announced its latest algorithm update – and it’s a big one. Categorized as broad core, the search giant has coined this the June 2019 Core Update. Here’s what we know so far, and what you can do to prepare. What You’ll Learn: What we know about the Google June 2019 Core Update so far What to expect from a broad core update What… READ MORE
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