Word-of-mouth may well be the oldest marketing strategy around, but its power has reached new heights in this online age. Today, your most important business asset is your reputation. That’s where getting on Google’s good side comes in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. As such, earning Google Customer ReviewsREAD MORE
This week: Google has a new toy, your pages blocked by robots.txt can still get indexed, and a new survey has lots of stats about online shoppers. Here’s what happened this week in digital marketing. Survey: Almost 70% of Online Shoppers Compare Prices on Amazon According to a new survey by Episerver, 68% of consumers compare prices on ecommerce sites with prices on Amazon. OfREAD MORE
Wondering when’s the best time to post on Instagram? It’s the million dollar question, and the answer isn’t as straightforward as you might think. Here, we’ll take a closer look at how to perfectly time your Instagram posts whether you’re B2B or B2C. Times have changed since Instagram was a reverse-chronological feed. No longer does the platform show the freshest posts first. It also considers interest,READ MORE
Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown: Businesses pay AdWords for exposure, while AdSense pays businesses forREAD MORE
Let’s be honest: financial services doesn’t exactly scream creative marketing. And for a long time, there was good reason for it due to heavy regulations. But all that’s changing. These days, financial services are becoming increasing digitized and personal, relying on creative storytelling to connect with a new generation of customers. Below, we’ll look at some marketing tips that financial services brands need to know.READ MORE
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