Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We'll Cover: What a robtos.txt file is When you should use a robots.txt Getting started with robots.txt How to … [Read more...]
This week: a big merger is occurring, good news if you run mobile ads (but better news if your run desktop ads), and you’d better get rid of mixed content on your website. Here’s what happened this week in digital marketing. Taboola and Outbrain Will Merge Big news from the world of native advertising this week: Taboola and Outbrain … [Read more...]
What is a mini SEO case study? As the name implies, this is a simplified case study that focuses on a single part of your overall marketing efforts. Let’s look at the concept and how to create case studies in more detail. What We'll Cover: The 5 parts of an effective SEO case study SEO case study: Measure CTR SEO case study: … [Read more...]
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We'll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable … [Read more...]
If you’re in the B2B space, LinkedIn is probably your “go-to” social media channel. But how should you go about generating B2B leads on LinkedIn? Fortunately, there are several ways to do that. In this article, we will cover how to generate B2B leads on LinkedIn and why LinkedIn is the best platform for it. What We'll Cover: Why you … [Read more...]
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