We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things all e-commerce … [Read more...]
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the … [Read more...]
How Do I Add My Social Media Profiles to Google? Update 2019/2020: Social profile schema markup is officially deprecated, meaning that Google no longer considers it for informing which social profiles are featured in the organization's or person's Knowledge Panel. Google now automatically discovers social profiles and chooses which to include, … [Read more...]
A longtime staple in digital marketing, email campaigns remain an effective tool for driving subscribers to take action. Automated email drip campaigns are a strategic tool for helping brands reach their business objectives allowing you to build a sustainable email strategy around specific conversion goals and drive results by delivering relevant … [Read more...]
The old adage “if you build it, they will come” doesn’t exactly apply to websites. Because no matter how much time you spend optimizing your website, it won’t be successful unless you give people a way to find it. That’s where off-page SEO comes in. This off-page SEO guide has all the techniques and strategies you need to rank #1. What We'll … [Read more...]
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