This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing. Google Supporters E-Commerce Structured Data If you’re in the e-commerce space, you’ll love this news. Google will soon support a new type of schema.org markup … [Read more...]
PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page. Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity just like any other web page. However, SEO for … [Read more...]
It’s here. Just this week, Google officially rolled out the Web Stories WordPress plugin. It’s a tool that streamlines the process of creating Web Stories. And you can use those Web Stories to reach people in your target market. Let’s take a look at what we know about the new plugin. Out of Beta If you’re a tech geek, then you might already … [Read more...]
68% of US adults use Facebook. For some businesses, the majority of your target audience could be on Facebook. I guess that's why it controls 83% of social ad spending, according to EMarketer. To gain more insight into consumer behavior, track results, and optimize their ads, marketers use Facebook conversion tracking using Facebook Pixel. Here's … [Read more...]
Do you know how your brand makes customers feel? If not, it may be time to consider building a brand community. This goes beyond just growing your Facebook fans or Twitter followers. In this post, we’ll reveal the top strategies needed to effectively create and manage brand communities, as well as some examples of brands that are excelling at … [Read more...]
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