SEO is a different beast than it was back in the early 2000's. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist for 2020 and beyond. What We'll Cover: Research what's ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags H2 … [Read more...]
Still on the fence about Bing Ads? Don't be - advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I'll also cover Bing PPC ads vs Google ads. Google … [Read more...]
In my last CRO post, we looked at some basic principles for creating landing pages that drive conversions. In this one, I’m going to discuss how to set the stage for conversions at the local level. Local pages are a type of landing page designed to support hyper-local search queries--think “dentist in Boston,” “wedding vendor in Los Angeles,” or … [Read more...]
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once everyone … [Read more...]
This post is the first in a four-part series on common landing page templates and how to drive conversions based on their unique features. So, how do you set up your landing pages to drive the best results? Here, I’ll quickly go over some tips for creating high converting landing pages. What You'll Learn: The importance of using … [Read more...]
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