People buy from brands they trust. To build trust, you need to create a brand people recognize.That’s where brand authority comes into play. Building brand authority means earning your target audience’s trust and recognition. It comes into play with AI because AI-powered search tools tend to bring up names people know and talk about. So,…
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Google Dynamic Search Ads have been a great way for advertisers to stay on top of search results, but they’re undergoing a change as they are absorbed into Google’s AI Max for Search campaigns. In this blog, Parker Hurley, Paid Media Strategist, will look at how Dynamic Search Ads work, what’s happening to them, and…
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You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Sr. Analytics Strategist, will show you how regular conversion tests can help…
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Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
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Ranking for search engine results page (SERP) features on Google is essential for maximizing your visibility in search. Today, Google results include a variety of SERP features, including visual elements like Maps, AI answers, products, videos, and ads. SEO can help you earn organic placements, while ads require a paid media strategy. In this guide,…
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