Shopify stores are one of the most popular ecommerce platforms. They help you start, run, and grow your business. When managing your business, it is essential to keep track of your conversions, analytics, and other data. You can do this with Google Analytics. The best news here: we’ve provided a step-by-step guide to help you add Google Tag … [Read more...]
Here's a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you're not using a video marketing strategy, you're at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way is key. What We'll Cover: What's … [Read more...]
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. So in this article, I’ll answer all your questions about what a web marketing consultant is, how it works and why many businesses need one. What We'll … [Read more...]
Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon Brand Lift is Amazon’s newest … [Read more...]
In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Grandi-Hill, event marketing manager at Airbase. Ignite applauds Grandi-Hill for her commitment to engaging the internal and external Airbase community. She helps foster togetherness and leads pathways for Airbase clients and the greater professional finance … [Read more...]
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