Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
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In 2026, the stakes of confusing marketing vs public relations have never been higher. Brands are no longer just fighting for eyeballs in an attention economy. Now, they’re fighting for trust. Some of that trust will be gained through great PR. Brands recognize this, which is probably why the global PR market hit over $105…
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Building social media engagement is about much more than getting likes or shares. Instead, it involves fostering community-led growth and social discovery as you establish a strong connection with your audiences. Ultimately, it’s about inspiring and maintaining active participation that sets you apart from those brands that merely inspire likes and other vanity metrics. In…
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One of the best tools to use for SEO is location landing pages, also known as geo pages. However, while multi-location and service-area businesses can benefit hugely from these pages, they only really work when genuinely useful and locally specific.Creating location-specific landing pages can help you connect with local audiences and move them down the…
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In recent years, we’ve seen several crucial local SEO trends that are shaping how businesses rank in search results, from AI Overviews and zero-click search behavior to maps and Google Business Profile prioritization and stronger trust and review expectations. In this blog post, SEO Strategist, Keely McGroarty, will review the latest local SEO trends for…
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