This week: Instagram adds auto captions for IGTV, YouTube rolled out its own version of TikTok, and Google adds new attributes to GMB listings. Here’s what happened this week in digital marketing. Google Ads Combines Audience Options This past week, Google Ads consolidated Custom Intent and Custom Affinity into Custom Audiences. The new … [Read more...]
While traffic may be a nuisance for your morning commute, it’s one of the key ingredients needed to effectively grow your business. But once you get visitors to your website, how do you convert them? How do you ensure that you are getting the most value out of all of your traffic? That’s where A/B testing comes in. The best A/B test give … [Read more...]
In the world of email marketers, we've all been there. "My emails are going to spam! Why is this happening?" If your latest email is one of the 45% of all emails that wind up as spam globally, you can change your fate. The first step in getting your content whitelisted is knowing the reasons behind the spam label. So if you're asking why are my … [Read more...]
Breaking: the short form video rage is still on. Earlier today, YouTube announced its own TikTok clone called YouTube Shorts. However, the new feature is only available in India. A Standard Suite of Tools YouTube Shorts gives you all the goodies you’d expect in any decent short form video app. You have a multi-segment camera, speed … [Read more...]
If you want to transform your business' leads from cold to hot, consider integrating your customer relationship management (CRM) with your digital marketing efforts. To do so, you'll want to map out the process in full — and while it may sound complex, it's a solid tactic to help you develop effective marketing strategies that are personalized to … [Read more...]
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