This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing. Google Adds Local Details to Shopping, Free Promoted Pins This past week, Google announced several new features … [Read more...]
Since the European data protection laws officially went into effect this year, a Notice of removal from Google Search is now a much bigger deal than it used to be. In this article, I’ll explain what to you do if or when you receive a notice about a URL that violates the GDPR and how to cover your bases as more countries and states pass their own … [Read more...]
The latest version of Apple’s Safari update will include an updated browser feature that blocks traffic trackers. One of the trackers it blocks is Google Analytics. Let’s dive into what we know about macOS Big Sur. Safari Update: macOS Big Sur The new version of macOS is called “Big Sur.” Apple announced it this past week during the Worldwide … [Read more...]
Riddle me this—what’s the easiest and most effective way to get your brand’s message across online? I’ll give you a hint…it’s also the only channel, apart from your website, in which you have 100% ownership. If you guessed email design, then congratulations! You’re already ahead of the game. What We’ll Cover: Email Design Best Practices + … [Read more...]
If you’re a smart campaign advertiser: Google is giving you free promoted pins for the next few months. You won’t be charged for clicks, calls, or sales generated from promoted pins — good until September 2020. Let’s dive into what we know about the offering. What Are Smart Campaigns? If you’re brand new to this digital marketing thing, you … [Read more...]
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