This week: lots of data about holiday sales, Quora has a new ad format, and Google offers some advice about seasonal content. Here’s what happened this week in digital marketing. More Than 165 Million People Shopped Online and in Stores on Black Friday Let the holiday season shopping analysis officially begin! First up: The National Retail Federation (NRF) reports that 165 million people shopped online,READ MORE
Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because they probably are. Up until earlier this year, these wereREAD MORE
Have you tried Google Local Services Ads? If you haven’t and you run a local service, you might want to give these ads serious consideration. In this post, I’ll give you the rundown on what Local Services Ads are and how they can benefit your local business. Watch the Video or Read the Full Article Below What are Google Local Services Ads? Local Service adsREAD MORE
By now, you’ve probably heard of IGTV. But should you be using it? Instagram’s latest feature hasn’t hit it big just yet, but that doesn’t mean it doesn’t present a valuable opportunity for marketers. Read on to find out if – and how – your brand can take advantage of IGTV. What is IGTV? IGTV, formally known as Instagram TV, is the newest video formatREAD MORE
If people are flocking to your website but not taking the action you want them to take then you’re in need of conversion rate optimization. In this article, I’ll walk you through the steps necessary for successful conversion rate optimization in 2019. Remember: you want people to not only visit your site, but to do something once they get there. That’s why you need toREAD MORE
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