Depending on how you want to connect with your audience, you may use inbound or outbound marketing. Both of these can fit into a holistic strategy, but it’s important to understand how they work and the differences between them. Those differences go beyond simply digital versus traditional marketing, extending to specific approaches and models that…
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B2B businesses often struggle with developing useful LinkedIn posts for specific audiences to achieve a particular goal. LinkedIn remains one of the best platforms for B2B marketing, with over 1.3 billion active users and plenty of opportunities to connect with audiences. In this blog, Chanel Lapointe Allard, Social Media Manager, shares some tips and tricks,…
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AI search is rapidly changing how people interact with Google and other search engines, which is subsequently reshaping the customer journey. According to recent statistics, AI SEO is significantly overriding traditional search, with ChatGPT alone seeing 900 million weekly active users, and only 8% of users clicking on traditional links when they see an AI…
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Your Google Business Profile is often one of the last places a local customer looks before calling, booking, ordering, or visiting. Google Posts give you a free way to place timely updates, offers, and events in front of these high-intent customers across Google Search and Maps.While publishing Google Posts won’t directly improve your local rankings,…
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YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
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