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How Color Psychology Transforms Your Marketing Strategy

April 13, 2023 By Rene Castro

Picture this: you’ve spent countless hours designing your website, making it visually stunning, easy to navigate, and brimming with valuable content. But, as your analytics stare back at you, a nagging question lingers: why aren’t your conversion rates soaring as high as your aspirations? It’s time to think beyond design and dive into the world…
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9 Ways AI Will Transform Digital Marketing in 2023

April 11, 2023 By John E Lincoln

Marketers are no strangers to leveraging technology for better results. And these days, AI dominates this conversion—and how digital marketers can wield it to maximum effect. The global AI market is expected to reach a whopping $191 billion by 2025, and it’s revolutionizing industries left and right. Digital marketing is no exception. But how is…
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Content Marketing ROI

Content Marketing ROI: How to Scale Your Content Strategy

April 6, 2023 By Nicole Garcia

Is there value in content marketing?  Definitely. As long as you have a strategy in place that helps increase your bottom line.  In this blog, I’ll explain how to scale your strategy using a tactical content marketing plan that improves your ROI.  Content Marketing ROI: Why You Should Care Content marketing is expected to grow…
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What is a good click-through rate?

What is a Good Click Through Rate? (How to Measure & Raise It)

April 5, 2023 By John E Lincoln

Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this article, I’m breaking down what is a good CTR, CTRs by channel, and giving you tips on how to improve your own social media click-through rates. What…
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12 Examples of Effective Subliminal Advertising (And 6 That Aren’t)

April 3, 2023 By John E Lincoln

Have you experimented with subliminal advertising? If you have, you’ll know it’s a hard thing to get right. In this article, i’ll explain what subliminal advertising is and how it can be used effectively. What We’ll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald’s and the Food Network KFC Husker Du Burger King…
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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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