You don’t want to waste ad dollars on customers that don’t convert. Because no matter how much money you throw at it, you won’t see results if you can’t reach your target audience. But Google’s Performance Max Campaigns aims to fix that. According to Google, this new ad format will help marketers and businesses drive better results … [Read more...]
Google SERP means: "SERP stands for Search Engine Results page. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other." In this post, you will learn how the Search Engine Results Pages (SERPs) work, as well as all their features. What You'll Learn: … [Read more...]
It’s too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay close attention to your analytics and set up a campaign that minimizes your Facebook CPM. In this article, we’ll go over some ways that you can lower your Facebook CPM and maximize your return with Facebook advertising. What You'll Learn: … [Read more...]
This week, we spotlight Raja Rajamannar. He’s the Chief Marketing and Communications Officer at Mastercard. He’s also the President of the company’s Healthcare Business division. We’d like to congratulate Raja Rajamannar for the many awards he’s won throughout his career. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 Top … [Read more...]
It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You've probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT advertising … [Read more...]
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