Ever wonder how Google gathers information about your online ads and sends it to Google Analytics? If so, then you’ll need to learn about gclid. In a nutshell, gclid is a URL request parameter that Google uses to track your ads. It’s part of auto-tagging. There’s quite a bit to unpack in those last two sentences. I’ll do that in the next several … [Read more...]
What is Facebook Watch? It's Facebook's way of incorporating the entertainment value of streaming TV with the power of social apps. But is it useful for marketers? Find out int his article. What You'll Learn: What Facebook Watch is and how it works The difference between Watch and Newsfeed videos Watch's benefit to marketers: … [Read more...]
What is text message marketing? It's a permission-based marketing tactic that brands can use to communicate with subscribers directly through their mobile devices. It's picked up a lot of steam over the past few years, and in this article, I'll break it down for you in full. You'll learn: What text message marketing is How it works … [Read more...]
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But are you using the social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go over how … [Read more...]
Keyword research is an essential part of SEO. But to get it just right, you'll need the help of a tool. In this article, I'm giving you my top ten picks for the best keyword tool, both free and paid. What We'll Cover: Free keyword tools: Google Search Console FatRank Seed Keywords SEOQuake Paid keyword tools: … [Read more...]
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