The Challenge Certifyme.net came to Ignite Visibility after they had been negatively affected by the Google Panda and Penguin algorithm updates. In May 2012, they suffered major losses in both keyword rankings and organic traffic. Ignite Visibility began working on the campaign in January 2013 to reverse the negative effects from the updates. The Solution…
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Authorship is a piece of code supplied by Google that you place into your website. This code tells Google who the author was who created the page. It then links that author to their Google + profile. Authorship was thought by many to be the future of SEO. Subject Matter Experts could largely be determined…
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Google has just launched a new product known as Google My Business. The main purpose of Google My Business is to, “New – Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” This new interface is an attempt by Google to integrate Google Places and Google…
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With millions of websites out there, it’s tough to get your blog seen by the right audience. Employ some of these easy tactics to help drive fresh traffic to your website. Writing Style: Make sure you’re providing quality content that is meaningful to your audience. Here are guidelines to crafting strong blog entries. Good Topics-…
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The Challenge This client had recently transitioned to a brand-new e-commerce website and they were having quite a bit of difficulty with the website post-transition. Page URLs had not be properly forwarded and set up on the new platform which led to some issues with duplicate content, among a litany of other interesting challenges. There…
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