Many SEO companies in San Diego and around the world have been up in arms over the Google Penguin update. For those of you who don’t know, the Google Penguin update is the new name Google has given to the web spam update they just released that targets overoptimization on websites. What is Characterized as…
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How to Prove the Value of Search Engine Optimization
Many SEO companies will expect their clients to be happy with a simple increase in rankings or traffic. The issue with this is that it does not always translate to a better bottom line. In this post we will discuss the proper way to prove the value of SEO. Keyword Groups Each website has what…
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Rich Snippets Breadcrumbs and SEO
Rich snippets are all the rage right now. By adding rich snippets to your website you can get a leg up on the competition and increase your traffic. One of the newer types of rich snippets are those for breadcrumbs. By adding rich snippets to your breadcrumbs you can give Google a clearer idea of…
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Does SEO Pagerank Pass Through Image Links?
The question has been presented, does pagerank pass through images to assist search engine optimization efforts? In this video by Matt Cutts, head of webspam at Google, we see this issue addressed. In the video, Matt decides to get a little goofy and tell us the answer as fast as he can. Does SEO Pagerank…
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How Does AdWords Bidding Work
In this video we get excellent information on how Google AdWords bidding works. The video features Hal Varian, the Chief Economist at Google, and this guy really knows his stuff. Watch this video to learn how AdWords Bidding works. How AdWords Bidding Works


