The Challenge
Certifyme.net came to Ignite Visibility after they had been negatively affected by the Google Panda and Penguin algorithm updates. In May 2012, they suffered major losses in both keyword rankings and organic traffic. Ignite Visibility began working on the campaign in January 2013 to reverse the negative effects from the updates.
The Solution
We began by optimizing the entire website with proper on-site optimization. This includes specific, niche keywords with high search volume that drive organic traffic to the website, as well as correct meta data and internal linking. Additionally, we began consistently adding new pages of high quality content.
The Result
After working with Ignite Visibility for about a year and a half, CertifyMe has seen an incredible increase in both keyword rankings and organic traffic.
Ranking keywords have increased from 125 to 564.
Organic traffic has increased from 2,335 organic visitors the first month of the campaign, to 11,200 organic visitors this month of June.
Year Over Year Comparisons
Here, we see a 234% increase in organic visits, when comparing organic traffic.