Wigs by Patti’s Pearls is a boutique website geared towards women with cancer as well as the hair challenged. The Challenge The client wanted to bring more exposure to the e-commerce business and expand their brand. Additionally, the client wanted to recognize the beautiful women and raise awareness of hair loss and its affects. The…
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When Good Information Goes Bad
Recently, we’ve seen Google start providing more actual details regarding your query in their search results a la Duck Duck Go. It’s now possible to get step-by-step instructions or fast answers to queries from an ever-widening variety of search terms. Rather than pulling from the first search result provided, Google has been generating it’s own…
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Google Upgrades Zip Code Listings Feature in Search
Google has added a pretty cool feature to its knowledge graph. When you search a given location, you will effortlessly receive all the zip codes within that area. Furthermore, clicking on one of the zip codes gives you a map where the location you have targeted is outlined. It’s a pretty convenient idea when you…
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10 Reasons You Should Stop Using Twitter
With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
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The Do’s and Don’ts of Using LinkedIn
In marketing, SEO and social media especially, it is just about mandatory to have a LinkedIn profile. Not only can you network with others in the industry, but you can also use it for job searching, keeping track of past projects, and reading news, among many other features. To take full advantage of all the…
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