Why is Multi-Platform SEO Important? Google’s Hummingbird Update and the “New Multi-Screen World” by:Chrystal Lenardson Google’s Multi-screen world study and infographic were published nearly a year and half ago, but I think it’s worth revisiting in the light of the Hummingbird update. This study lays out some really important building blocks to the Hummingbird update…
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10 Reasons You Should Stop Using Twitter, And One Big Reason You Shouldn’t
With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
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The 40 Most Important Things You Need to Know about Landing Page Optimization
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…
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How Does Google Handle Duplicate Content for SEO?
Updated 3/1/2021 When creating high-quality content for your website, it makes sense to want to share it in multiple places. Doing so will ensure that more people will see it and engage with it. But how you share your content can make or break your rankings. In this post, we’ll discuss the pitfalls of duplicate…
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Link Method, Tracking Cross Domains and Subdomain Ecommerce Tracking Google Analytics
Often times, people forget an important and (usually) easy step when configuring their cross domain eCommerce tracking in Google Analytics. This step is referred to as the link the method. The link method sounds complicated at first, but really it is very simple. What is the Link Method and How Does it Work The link…
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