Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the…
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Heard the buzz about Instagram TV? IGTV is a feature of Instagram that shares videos from users’ channels. You can set these videos to share on the post feed and your profile. In this article, I’ll take you through a rundown of what Instagram TV is and how you can format your videos to fit…
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Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You’ll Learn:…
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In this article, I’ll discuss Google AMP, how it works, and the best way to use it. What is AMP? Over the last decade, mobile has been gradually overtaking desktop in terms of usage for all web-related searches. While the shift has been slow, it marks the beginning of a new era, one in which…
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In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined. Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better,…
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