Some schools are good at social and others are not. In this post we look at the top colleges in social media marketing. 1. UC Berkeley Cal Berkeley’s Facebook page has attracted 478K “Likes” and attracts lots of comments throughout the day. Sporadic Twitter feed has 185.6K followers and was last updated nearly 24 hours…
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200+ FREE Online Marketing Courses to Boost Your Business
Over my career, I’ve created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 30 online marketing videos and including playlists to hundreds more at the bottom. What We’ll Cover: Online marketing courses for beginners SEO online marketing courses PPC online marketing classes…
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How to Set Up Blog Posts That Drive Conversions (Part 4 of 4)
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts…
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Inbound vs Outbound Marketing 101: Which to Choose?
In this digital age, all marketing falls under two categories: outbound marketing and inbound marketing. But which is right for your business? Or should you tackle both? In this article, we’ll go over the differences between outbound marketing and inbound marketing. We’ll also explain which strategies work best for your brand. The Difference Between Outbound…
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How to Create Remarketing Lists in Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You’ll Learn: Introduction to creating remarketing lists How to…
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