Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You’ll Learn: Introduction to creating remarketing lists How to…
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Facebook algorithm changes are nothing new, but these can be a thorn in the side of businesses who rely on social media to increase brand awareness. In this post, I’ll cover the recent Facebook updates, what they mean for your brand, and how you can keep your content relevant on the channel. What We’ll Cover: The…
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Creating great video content for Instagram is easier than ever. You don’t even need to venture outside of the Instagram app to edit your uploads or jazz ‘em up with some stickers, filters, and overlays. That said, today’s brands face increasing pressure to create something unique that allows them to build a connection with their…
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We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things…
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The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the success of…
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