Facebook algorithm changes are nothing new, but these can be a thorn in the side of businesses who rely on social media to increase brand awareness. In this post, I’ll cover the recent Facebook updates, what they mean for your brand, and how you can keep your content relevant on the channel. What We’ll Cover: The…
Read More
Creating great video content for Instagram is easier than ever. You don’t even need to venture outside of the Instagram app to edit your uploads or jazz ‘em up with some stickers, filters, and overlays. That said, today’s brands face increasing pressure to create something unique that allows them to build a connection with their…
Read More
We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things…
Read More
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the success of…
Read More
Still on the fence about Bing Ads? Don’t be – advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I’ll also cover Bing…
Read More
