Historically, press releases were meant to facilitate communication between public relations and the media—informing journalists about major events, such as launching a new product, winning a prestigious award, or announcing leadership changes. Now, it’s become an industry staple that no public relations representative should be without, albeit in a different way than it was decades…
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Advanced Amazon Listing Optimization Guide (2020 Edition)
Amazon listing optimization can make a big impact on sales. The higher you rank, the more you sell! By the time you finish reading this guide, you’ll know how to optimize Amazon product pages like a pro. What You’ll Learn: Introduction to Amazon’s A9 algorithm Keywords and rankings for Amazon listings Primary vs. backend keywords…
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25 Amazon Consulting Services Must Haves
Looking for Amazon consulting services? If so, you’d better know how to find somebody who’s worth the investment. If you’re new to selling products on Amazon, then it’s likely you’re still in the “I don’t know what I don’t know” phase. If that’s the case, it’s best to do some up-front research to determine what’s…
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Should You Cancel SEO During COVID-19?
Four months into 2020 and COVID-19 has already disrupted nearly every facet of daily life. There’s been a shutdown of activity across sectors—entire cities have gone into lockdown mode, public spaces have been emptied, and major events have been canceled. Today, I’m going to walk you through a process that will enable you to make…
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Facebook Dynamic Ads 101
Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook…
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