Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
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Why You Should Hire a SEO Company to Handle Your Website Transfer
The Ignite Visibility team has handled hundreds of website transfers, so we know a thing or two about how to avoid big drops in traffic, revenue and leads. In this blog, we tell you what you need to know. There are 1,161,444, 177 total websites online right now, that we know about (not including the…
Posts With Google – A Big Play For Branded Search Marketing
If you’re a savvy search engine marketer, you are always looking for ways to show up in Google results. Google has made this task even easier by opening up its Post with Google to local businesses. See how you can utilize this new tool. Until recently, Google only allowed a select few individuals and organizations…
Mastering Keyword Targeting in Content Marketing: Pro Tips
As a good digital marketer, you already know about the importance of keyword research. However, there’s usually a difference between the types of keywords you’ll use in content marketing and the keywords you’ll use throughout the rest of your site. Watch A Video Or Read The Full Article Below In this article, we’ll go over…
YouTube & Facebook Reach New Milestones
This week: a couple of companies reach new milestones, you’ll have to improve site quality if you got hit by Panda, and Facebook has more info for its advertisers. Here’s what happened this week in digital marketing. Facebook Will Tell You How Many People Made It to Your Site After Clicking Your Ad Facebook is…
Selecting The Best Search Engine Marketing Agency (50 Veteran Tips)
Looking for a search engine marketing company? The good news is that there are plenty of SEM companies ready to help. The tough part is determining which is the best search engine marketing agency for you. Luckily, we have you covered. Below you’ll find all your answers to what exactly search engine marketing is and why…
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach…
Interstitial Penalty Has Rolled Out and Get Ready for Mobile-First
This week: the interstitial penalty did roll out, Instagram Stories hits a new record, and Google likes breadcrumbs on your site. Here’s what happened this week in digital marketing. Instagram Stories Daily Audience Hits 250 Million Bad news for Snapchat: Instagram’s copy of its “Stories” feature seems to be resonating with audiences. Every day, more…
Facebook and Instagram Increase Ad Offerings | DigiBuzz
This week: Instagram offers a new ad format, lots of marketers like promoting video on Facebook, a low crawl rate isn’t necessarily a bad thing. Here’s what happened this week in digital marketing. Facebook Allows Ads in Instant Articles’ Related Articles Section This past week, Facebook announced that Instant Articles publishers can include ads within…
The Beginner’s Guide to Programmatic Advertising
In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s…