The Google Panda Update rocked the world of SEO and it still impacts websites nearly a full decade later. In this article, I’ll cover the entire history of the update and what you need to know about the Google Panda Update in 2021. Google Panda Update: SEO Background First, you need a little background on…
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Alert! Are You Ready for the SSL Upgrade Requirement?
If your website uses the HTTPS protocol, there’s an important date that you need to remember: June 30, 2018. Why is that date important? Because that’s when you need to ensure that your website uses one of the more recent encryption protocols. Specifically, your site should use TLS v1.1 at a minimum. However, it’s strongly…
Facebook Branded Content Ads Outperform Standard Ads and More – DigiBuzz
This week: bad news if you like to guest-post, Google shows third-party reviews in local search, and hiding structured data is the same as cloaking. Here’s what happened this week in digital marketing. Study: Facebook Branded Content Ads Outperform Standard Ads It looks like the average Facebook user sees branded ad content as more share-worthy…
Get Good Fast, Learn SEO Basics – 9 Rapid-Fire Resources
SEO basics are critical to long-term success. In fact, just a few of the right moves consistently in SEO and you’re going to be ranking well. Here are some amazing resources to learn the basics of SEO. In this article, we’ll go over 9 amazing resources that will help you learn SEO basics even if…
The AdWords Review Extension Is A Must (How To Start)
Update: Google recently announced that they will be removing review extensions in mid-January 2018, and any existing review extensions will be deleted in early February. To learn about other extension types click here. Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords…
How To Select Prized Search Terms With Zippy Conversions
Ready to learn how to select search terms? I’m going to teach you… In this article you will learn What are search terms How to select search terms How to do research What are the right keywords What are some of the best tools Subtle information to select keywords that convert You want to learn…
New Reports and Big Changes to Facebook Algorithm (Again)
This week: Instagram allows users to follow hashtags, Google Analytics is releasing some new reports, and Facebook is testing pre-roll ads. Here’s what happened this week in digital marketing. Google Analytics Releasing User-Focused Reporting Google Analytics is releasing 4 new reports that will offer further insight into user journeys. The first report looks strikingly similar…
What Google’s New Meta Description Length Means for SEO
Have you heard the news? Google has expanded the meta description length. But what does that mean for SEO? Well, it might mean you have to rewrite every tag on your site! Thanks to the increased description length, you’ll have a better opportunity to promote your brand online. In this article, we’ll go over the…
How To Do A Social Media Audit (Simple Steps, Big Return)
Are you serious about social media? If so, you’ll want to read this article about successful social media audits and how they can improve your content. If you’re using social media, you probably know you need a strategy in place. But equally as important is periodically making sure that strategy is working and meeting the…
Longer Meta Descriptions and Google Punishing Purchased Links
This week: don’t buy backlinks, YouTube is raising premium ad prices, and search snippets get a boost in length. Here’s what happened this week in digital marketing. YouTube Will Reportedly Raise Premium Ad Prices It looks like it’s going to cost you more to run premium ads on YouTube. According to Business Insider, the video…