Video marketing is all the rage these days. But those high-quality videos you see all over the internet didn’t come from just anywhere; they were created using some of the best tools in the space. In this post, I’ll cover thirteen of my favorite video editing tools on the market. Chances are, you’ve already…
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11 Drip Email Marketing Campaign Tips That Shock Newbies
Have you experimented with email automation? Also known as drip campaigns, they’re an incredibly effective way to reach clients and prospects on the channel they prefer – email. In this article, I’ll show you how (and why) to start a drip email marketing campaign of your own. What Are Drip Email Marketing Campaigns? You may…
11 Ways To Use Customer Testimonials To Increase Conversions
Customer testimonials matter. A lot. Not only do they let you know your brand is doing a good job – they let your prospects know that, too. Which is why it’s increasingly important to use those testimonials in all right ways. And in this post, I’ll show you how. How Customer Testimonials Impact Buyer Decisions…
Facebook Adds New Tools and Native Ads Are On The Rise
This week: Facebook adds another tool for Stories, Instagram tests scannable name tags, and wait until you hear about the explosive growth of native ads. Watch the Video Read The Full Story Below Instagram Tests Scannable Name Tags It looks like Instagram is “borrowing” yet another feature from Snapchat. This time, it’s scannable name tags….
Facebook Makes Changes, YouTube and Bing Improve Ad Capabilities
This week: Bing Ads offers price extensions, digital marketers love Pinterest, and structured data just might improve your search rank. Here’s what happened this week in digital marketing. Bing Ads Rolls out Price Extensions Bing is making it easier for people to shop with its search engine. Now, price extensions appear in text ads…
The Complete Guide to Facebook Live Streaming: What to Do and What to Avoid
Want to learn how to live stream on Facebook like a pro? Good news, in this article we will tell you how. What is Facebook Live? How To Live Stream On Facebook At its core, Facebook Live is a feature that allows Facebook users the ability to live stream videos in real time. Live streaming,…
Mobile-First is Official, New Ad Options
This week: people are falling out of love with Facebook, LinkedIn rolls out more video options, and digital ad spend continues to outpace TV ad spend. Here’s what happened this week in digital marketing. LinkedIn Rolls out More Video Options LinkedIn is offering brands two new video options on its platform. First, companies can…
Should You Use Open Site Explorer? A Full Review For SEO
Many digital marketers consider Open Site Explorer a “must have” for people who are serious about building their business online. In this article, we’ll offer an in-depth Open Site Explorer review so you can understand how to use it. If you’re interested in building a healthy backlink profile for your website, then you need to…
How To Create A Facebook Block List For Your Ad Campaigns
If you’re using the Facebook Audience Network in your advertising campaigns, then you’ll want to keep your ads from appearing on certain controversial or unsavory sites. To make that happen, you need to know how to create a Facebook block list. As the name implies, a block list is a list of sites that are…
Podcasting 101: The Simple Checklist to Launch Your Own Podcast
Wondering how to start a podcast? In this article, we are going to teach you how. By the end, you will be a podcast launch expert! Chances are pretty good that at least some the people you’re trying to reach are into podcasts. According to Edison Research, 40% of Americans ages 12 and older have…