According to a new study by Facebook, silence is golden – at least when it comes to video, that is. In fact, a reported 85% of all video on the platform are watched without sound. As a marketer, this is vital information to take note of. This article will focus on the recent study conducted…
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8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most…
How to Create Your Own Mini SEO Case Study
What is a mini SEO case study? As the name implies, this is a simplified case study that focuses on a single part of your overall marketing efforts. Let’s look at the concept and how to create case studies in more detail. What We’ll Cover: The 5 parts of an effective SEO case study Measure…
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We’ll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable events…
How to Generate LinkedIn B2B Leads
If you’re in the B2B space, LinkedIn is probably your “go-to” social media channel. But how should you go about generating B2B leads on LinkedIn? Fortunately, there are several ways to do that. In this article, we will cover how to generate B2B leads on LinkedIn and why LinkedIn is the best platform for it. …
Is Baidu For You? (Everything You Need to Know About Baidu SEO)
Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it’s becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I’ll go over everything you need to know about this concept –…
How to Drive Revenue With Facebook’s Lifetime Value & Lookalike Audiences
In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We’ll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value improves ad performance How to measure and…
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We’ll Cover: What a SWOT analysis is When…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes…
Why Email Click-to-Call Is a Game Changer for the Channel
Ready to take your email marketing to the next level? You can. All it takes is a simple click-to-call link. In this article, you’ll learn all about click-to-call email techniques and how to use them to build your brand and convert leads into returning clients, as well as why this type of marketing is so…