Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
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How to Add a Link To Your Instagram Story
Over the course of the last few decades, there’s no denying that the proliferation of social media has revolutionized the way we communicate. But, perhaps best of all, Instagram Stories offer a low-pressure alternative to the platform’s high-pressure photo feed. No need to endlessly contemplate images, captions, and filters to curate the perfect posts. Sharing…
2020 Ultimate Guide to Google SERP Features
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, how you can track them and how to optimize your content for each. What You’ll Learn: What are SERP features? How to track them in SEMrush Local teaser pack Local knowledge panel Featured snippets…
How to Create The Perfect Social Media Calendar
Today, “winging it” on social media no longer flies. Consumer expectations are at an all-time high and brands are under pressure to deliver a consistent experience across multiple platforms. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring everything you…
Using Psychographics for SEO
Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the…
Reformatting Your Videos For Instagram TV: The Complete Guide
Heard the buzz about Instagram TV? IGTV is a feature of Instagram that shares videos from users’ channels. You can set these videos to share on the post feed and your profile. In this article, I’ll take you through a rundown of what Instagram TV is and how you can format your videos to fit…
How to Develop a Content Strategy Online
Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You’ll Learn:…
What Is Google AMP?
In this article, I’ll discuss Google AMP, how it works, and the best way to use it. What is AMP? Over the last decade, mobile has been gradually overtaking desktop in terms of usage for all web-related searches. While the shift has been slow, it marks the beginning of a new era, one in which…
How to Beat the Instagram Algorithm: 13 Proven Hacks
If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show…
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…