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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

SEO Content Gap Analysis: Complete How-To

By John Lincoln

In the marketing world, content reigns supreme. After all, great content can help increase brand awareness, build trust with customers, and boost sales. But, how can you really know if your content is on par with your competition? In this article, I’ll give you the 101 on how to do an SEO content gap analysis….

Is Facebook Retargeting For You? Does It Work? (Answers)

By John Lincoln

One of the best ways to reach people in your market is with Facebook retargeting. We do it for our business and you should be too. Let’s learn about Facebook retargeting now. What You’ll Learn: Facts & Stats about retargeting What the Facebook Pixel is How to Install it Specific Facebook retargeting strategies: Retarget all…

Google Chrome To Start Blocking Data-Intensive Display Ads – Ignite Friday

By John Lincoln

This week: the Google algorithm change has completed, Chrome cracks down on heavy display ads, and Facebook rolls out a gift for ecommerce marketers. Here’s what happened this week in digital marketing.  Google Ads Reduces Verification Time Important news if you’re looking to get verified on Google Ads: you have three weeks to comply….

Ignite Visibility Welcomes Oscar Lutteroth as Director, Creative & Interactive Social Media

By John Lincoln

New Digital Marketing and Advertising Veteran Brings Along 20 Years of Luxury, Beverage and Spirit Brand Expertise Ignite Visibility is pleased to announce the hiring of Oscar Lutteroth as Director, Creative & Interactive Social Media. Oscar brings to the team more than twenty years of marketing experience working with a wide array of top B2B…

Facebook Unveils New Shopping Platform for Small Businesses

By John Lincoln

Small businesses are in luck this week! Facebook Shops is rolling out in the midst of coronavirus, bringing retail opportunities to businesses that may be struggling. The best part is, it’s not only limited to Facebook.  What is Facebook Shops? Got some products you’d like to sell online? There’s an app for that. It’s called…

The Best Email Campaigns & Email Marketing Ideas: A Guide

By John Lincoln

Do you really know how to run an email marketing campaign that gets results? Or are you relying on guesswork and a vague set of personas to do the heavy lifting? In this article, I’ll go through some tips and best practices that will help you get more out of your next campaign. What We’ll…

Advanced Audience Targeting Tactics for Google Ads

By John Lincoln

Advanced audience targeting is the key to unlocking success on Google Ads. Using the right set of tactics, you’ll increase your chances of reaching the right audiences at the right time. Maximize your ROI on Google Ads with these advanced audience targeting strategies. What We’ll Cover: What is Advanced Audience Targeting? How Do I Target…

YouTube Launches 4 New Studio Features that Boost Viewer Experience

By John Lincoln

Here’s some good news if you’re into video marketing: YouTube announced the release of four new features that will help you promote your brand online. You can use some of the new enhancements right away. Others will roll out over the next few weeks. Let’s take an in-depth look at each of the YouTube studio…

17 Surefire Dental Marketing Ideas & Strategies

By John Lincoln

Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let’s get started. If you like what you hear, reach out! What’s the best way to bring new customers to your…

Bing SEO: Your One-Stop Shop for Ranking on Bing

By John Lincoln

Whenever the topic of SEO comes up, it’s safe to assume we’re talking about Google. “Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.” Bing may be less popular than Google, but Bing SEO shouldn’t be ignored. What We’ll Cover: Google SEO vs. Bing SEO Why Bing SEO? How to Optimize…

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