In this edition of Marketer of the Week, Ignite Visibility spotlights Bozoma Saint John, Chief Marketing Officer at Netflix. Ignite Visibility applauds her and the Netflix team for the growth of the company’s stock price during the past year. Since Oct. 2019, shares of Netflix have almost doubled, rising from $282 to $539. Not a…
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Snapchat Launches an Expensive “First Commercial” Ad Option – Ignite Friday
This week: Google Ads announces automated insights, a popular WordPress plugin has a vulnerability, and Web Stories are coming to Google Discover. Here’s what happened this week in digital marketing. Google Ads Rolls out Automated Insights Google recently announced a few new features in Google Ads. For starters, you’ll see Google Trends data on a…
6 Ways to Get Your Web Story Banned by Google – Breaking News
Google recently listed six ways that you can get your Web Story banned. In this guide, I’ll go over each of them. Of course, if you don’t want to get your Web Story banned, then you can just do the opposite of everything that I discuss here. What Is a Web Story? If you’re a…
Google Rolls Out Changes to GMB Performance Reports
Google My Business (GMB) will soon roll out changes to its performance reports. It’s some digital gold that will help you with Local SEO. In this article, I’ll cover the new GMB features and how you can use them. Better Insights For starters, the updated GMB reporting gives you more insights into interactions. That will…
Penny Baldwin, SVP and Chief Marketing Officer at Qualcomm (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Penny Baldwin, SVP and Chief Marketing Officer at Qualcomm. Ignite Visibility applauds her and the Qualcomm team for the recent growth in the company’s stock price. As of right now, Qualcomm stock is hovering around $117 per share. That’s an increase of 30% just…
Options Trading (& How to Disrupt a Market) with Kirk Du Plessis
As founder and CEO of Option Alpha — an industry leader in options trading — Kirk Du Plessis sure knows a thing or two about a special kind of investing. At the same time, the success of his business proved he knows how to disrupt a market with vigor. Fortunately for us at Ignite Visibility…
Instagram and Google Rolled Out Mini-Sites to Help Small Businesses – Ignite Friday
This week: Microsoft takes a step in favor of brand safety, Google makes Shopping ads free globally, and Facebook rolls out a big change to its attribution model. Here’s what happened this week in digital marketing. Microsoft Advertising Partners with IAS to Promote Brand Safety You can breathe a little easier if you advertise on…
Facebook Lead Form Ads That Convert
If you’re one of the many businesses using Facebook ads to market your business, you’ll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here’s how to optimize your…
Find Anyone’s Email Address In Seconds
Looking for individual email addresses manually is tedious. The alternative? Using tools that help you find emails in a jiffy, and do so at scale. If you’re trying to find anyone’s email — whether they be an influencer, a subject matter expert or a potential lead — these tricks and tools will land you in…
Ignite Marketer Of The Week: Rita Patel, CMO of Buffalo Wild Wings
In this edition of Marketer of the Week, Ignite Visibility spotlights Rita Patel, CMO of Buffalo Wild Wings. Ignite Visibility applauds her and the Buffalo Wild Wings team for innovative marketing in the midst of challenging times for the casual dining industry. For example, the company recently launched a “season tickets” promo to Cleveland Browns…