Not all conversions are created equal. When you’re offering subscriptions, you’re playing the long game with your marketing efforts. Your campaigns must suit these longer purchase cycles, and that’s a tricky thing to do. Here’s how to use Facebook subscription lifecycle events to execute and measure a long-term campaign that results in more subscribers. After…
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Why a Strong Communication Strategy Leads to Marketing Success
In this installment of the Ignite Visibility University podcast, I sat down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing and product launches. Play The Podcast Now Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across…
TikTok Wins in Federal Court – Breaking News
Apple and Google were supposed to remove TikTok from their respective app stores last night. But then a federal judge intervened. Judge Carl Nichols of the United States District Court for the District of Columbia temporarily blocked the Trump administration’s order that banned the availability of the micro video blogging app in the U.S. However,…
Top Marketing and Advertising Company Ignite Visibility Selected as One of the Best Places to Work in San Diego
Ignite Visibility, a top-rated digital marketing and advertising agency, is pleased to announce their selection as one of the Best Places to Work in San Diego. “We are delighted to be recognized with this important distinction,” says John Lincoln, CEO. “Over the last year, we have focused on our core values and put them at…
Facebook May Leave Europe Over Data-Sharing Regulations – Ignite Friday
This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing. Google Supporters E-Commerce Structured Data If you’re in the e-commerce space, you’ll love this news. Google will soon support a new type of schema.org markup…
How to Optimize Your PDFs for SEO
PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page. Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity…
Google Rolls Out WordPress Web Stories Plugin – Breaking News
It’s here. Just this week, Google officially rolled out the Web Stories WordPress plugin. It’s a tool that streamlines the process of creating Web Stories. And you can use those Web Stories to reach people in your target market. Let’s take a look at what we know about the new plugin. Out of Beta If…
Facebook Conversion Tracking with Facebook Pixel
68% of US adults use Facebook. For some businesses, the majority of your target audience could be on Facebook. I guess that’s why it controls 83% of social ad spending, according to EMarketer. To gain more insight into consumer behavior, track results, and optimize their ads, marketers use Facebook conversion tracking using Facebook Pixel. Here’s…
TikTok U.S. Ban Delayed One Week
It was banned. Until it wasn’t. For a brief moment there, it looked like TikTok’s days in the U.S. were numbered. Then, President Trump gave his blessing to an 11th hour tripartite agreement. And now it appears as though TikTok is here to stay. Here’s what we know about the deal. A Joint Venture Between…
New COVID Health and Safety Options Rolled Out for Google My Business- Ignite Friday
This week: Instagram adds auto captions for IGTV, YouTube rolled out its own version of TikTok, and Google adds new attributes to GMB listings. Here’s what happened this week in digital marketing. Google Ads Combines Audience Options This past week, Google Ads consolidated Custom Intent and Custom Affinity into Custom Audiences. The new audience…