As VP of Marketing for EOS Fitness, Shilpi Sullivan knows a thing or two (or a thousand) about connecting an offering with the perfect target audience. Here’s Shilpi’s take on what her role is like and how she found her way to EOS Fitness. Shilpi Sullivan Working Her Way Up Shilpi is a badass…
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Dara Treseder, Chief Marketing & Communications Officer at Peloton
In this edition of Marketer of the Week, Ignite Visibility spotlights Dara Treseder, Chief Marketing & Communications Officer at Peloton. Ignite Visibility applauds her and the Peloton team for the company’s blowout fiscal first-quarter sales. Revenue rose a whopping 232% to $758 million from the previous year. The company ended the quarter with 1.33 million…
Covid-19 Pandemic Drives Record Online Ad Revenue – Ignite Friday
This week: Google spills the beans on what holiday shoppers are searching for, LinkedIn rolls out a new report, and COVID-19 pandemic drives record online ad revenue. Here’s what happened this week in digital marketing. Google Shares Details About Behavior of Holiday Shoppers Here’s some free keyword research offered by Google. In a recent…
Kerry Tucker, CMO at pocket.watch (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Kerry Tucker, Chief Marketing Officer at pocket.watch. Ignite Visibility applauds her and the pocket.watch team for the company’s recent launch of the “Love, Diana” brand. It’s a line of children’s products based on the popular YouTube channel Kids Diana Show. That channel, by the…
Ignite Winner for Best B2B Search Engine Marketing Company Campaign!
Ignite Visibility Named Best B2B Search Engine Marketing Company! Ignite Visibility is proud to have won best B2B search engine marketing company Initiative for 2020! Prestigious Award Recognizes Ignite Visibility’s Expertise in Running Paid Search Campaigns While Demonstrating Continuous Improvement and Offering a Positive Return on Investment. Ignite Visibility, a top-rated digital marketing and advertising…
Ignite Visibility Awarded Best B2B Search Marketing Initiative by Search Engine Land
With crisis comms and campaign pivots galore, 2020 has been a turbulent time for plenty of marketing professionals. That’s why the Ignite team is so grateful to be awarded Best B2B Search Marketing Initiative for SEM, granted by none other than Search Engine Land. The Search Engine Land Awards List is Powerful Search Engine Land…
New Pinterest Features Allow Merchants to Drive More Sales – Ignite Friday
This week: online holiday sales are expected to soar, Pinterest continues to make opportunities for e-tailers, and Microsoft is giving you another analytics tool for free. Here’s what happened this week in digital marketing. Pinterest Rolls out New Features for Merchants Pinterest rolled out five new updates for e-tailers this holiday season. Among them:…
Perceived Value: Why Charge More for Your Products?
When pricing a product or service, you can do the cold, hard math to deduce your cost. But that may leave some serious cash on the table. Add customer perceived value to the equation and you’ll increase your earnings by a prominent margin. Here’s why perceived value can up the ante on your income —…
The Ultimate Guide to Social Media Marketing Strategy in 2021
What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company…
Google Explains How the NoIndex Tag Can Cause Issues in E-Commerce
If you rely on the noindex tag to prevent your e-commerce products from appearing in search results, then you’d better read on. There’s a better way. In this article, I’ll go over what Google’s John Mueller recently said during an SEO Office Hours hangout. The Robots Meta Tag The noindex tag really isn’t a noindex…