This week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here’s what happened this week in digital marketing. Google Might Not Display ‘Teaser’ Web Stories Trying to use a Web Story to get people to your site? If so,…
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How to Use Heatmapping to Increase Landing Page Conversions
As Director of Conversion Rate Optimization here at Ignite Visibility, anything that increases conversions is my jam. Since they’re so effective, you can imagine that heatmapping and onsite surveys are some of my favorite tools in the toolbox. A heatmap analysis can help you better understand your audience, far beyond your basic KPIs. Here’s the…
Darin Dugan, CMO at Jimmy John’s (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing Officer at Jimmy John’s. Jimmy John’s Ignite Visibility applauds Jimmy John’s for the company’s free side promotion during the month of January. Guests who want the free side dish need to purchase an 8” or 16” sandwich online or with…
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn’t always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic marketing,…
TikTok Hits a Major Milestone – Ignite Friday
This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing. Google Indexes Popular Content on Faster Storage This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier content. Illyes pointed…
Michelle Draper, Chief Marketing Officer at Silicon Valley Bank
In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing Officer at Silicon Valley Bank. Silicon Valley Bank Ignite Visibility applauds the SVB team for offering a new capital program that will finance pre-venture funded startups. SVB partnered with Clearbanc, the world’s largest e-commerce funding platform, to provide more than…
YouTube Rolls Out New Search Results Page – Ignite Friday
This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing. Google Ads Starts Identity Verification If you’re running Google Ads, expect an email soon asking for identity verification. That is, if you haven’t received that…
New Study Says Google’s SMITH Algorithm Beats BERT
There’s a new search algorithm in town. It’s called SMITH. You might not have heard about it. That’s understandable as it’s not even in use yet. But it might be coming to a search engine near you. That’s because a new study by Google shows that it’s superior to the BERT algorithm that you may…
What is User Experience + Why it’s Crucial to SEO (Real Facts From Google)
When you think of SEO, user experience is not typically the first thing that comes to mind. But, together, user experience and SEO are a winning combination. In this post, we’re going to break down why the user experience is critical to SEO and what Google has to say about it. What We’ll Cover: What…
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On…