In this edition of Marketer of the Week, Ignite Visibility spotlights Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok. TikTok Ignite Visibility applauds the TikTok team for recently surpassing Facebook in time spent per user. Just this past January, App Annie reported that TikTok saw a 325% year-over-year increase in hours spent on…
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YouTube Takes on TikTok with New YouTube Shorts – Ignite Friday
This week: YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing. YouTube Shorts Arriving in The U.S. in March YouTube Shorts, or YouTube’s answer to TikTok, will arrive on U.S. soil next…
Which Facebook Ad Metrics to Focus on to Maximize Your Ad Budget
So, you’ve officially got your Facebook ads up and running—now what? The ongoing process of optimizing and measuring Facebook ad metrics is critical to the success of your advertising campaign. But in order to determine whether your Facebook ads are working for you, you’ll need to generate tangible results and takeaways. In this post, Ignite…
Video Marketing: A Complete Guide
Here’s a fun fact: video marketing is the future. But I’m already talking about it today, and I want to teach you how to do video SEO right. This involves all video-sharing platforms, including social media. In this complete guide, I’m going to cover: How to determine the right content to target How to…
Lynne Biggar, CMO at Visa (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Lynne Biggar, Chief Marketing Officer at Visa. Visa Ignite Visibility applauds the Visa team for offering a new credit card benefit with NortonLifeLock. Customers who hold Visa Infinite, Visa Traditional, or Visa Signature credit cards can now enjoy discounts on services offered by NortonLifeLock,…
Sacha Nasan of Blindlee Explains Guerilla Marketing Tactics
Ask anyone and they’ll tell you that dating in the modern age can be a minefield. Dating app users typically cite frustrations such as talking to someone who drops off mid-conversation, moves too quickly or too slowly, or misrepresents themselves entirely. But perhaps the problem isn’t the people on the apps, but the way the…
Facebook Developing It’s Own Clubhouse Clone? – Ignite Friday
This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing. Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re related…
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it’s never too late to learn how to…
Amazon Trends During COVID: Tips to Shift Your Strategy
Over the past year, consumers have been spending much more time at home due to COVID-19. The pandemic, coupled with numerous lockdown restrictions, have made the ecommerce market ripe for disruption and expansion. Naturally, consumers have come to appreciate the convenience of placing orders online via popular digital retailers like Amazon. In fact, Amazon sales…
Google: Core Web Vitals Might Include No-Indexed Pages – Breaking News
Uh-oh: it looks like the Core Web Vitals ranking signals might include no-indexed pages. That’s according to Google’s John Mueller. The subject came up during a recent Google SEO office-hours hangout. And if it’s got you concerned, you’re not alone. In this guide, I’ll explain Core Web Vitals and go over Mueller’s statement. You might…