This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing. Google Indexes Popular Content on Faster Storage This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier content. Illyes pointed…
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Michelle Draper, Chief Marketing Officer at Silicon Valley Bank
In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing Officer at Silicon Valley Bank. Silicon Valley Bank Ignite Visibility applauds the SVB team for offering a new capital program that will finance pre-venture funded startups. SVB partnered with Clearbanc, the world’s largest e-commerce funding platform, to provide more than…
YouTube Rolls Out New Search Results Page – Ignite Friday
This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing. Google Ads Starts Identity Verification If you’re running Google Ads, expect an email soon asking for identity verification. That is, if you haven’t received that…
New Study Says Google’s SMITH Algorithm Beats BERT
There’s a new search algorithm in town. It’s called SMITH. You might not have heard about it. That’s understandable as it’s not even in use yet. But it might be coming to a search engine near you. That’s because a new study by Google shows that it’s superior to the BERT algorithm that you may…
What is User Experience + Why it’s Crucial to SEO (Real Facts From Google)
When you think of SEO, user experience is not typically the first thing that comes to mind. But, together, user experience and SEO are a winning combination. In this post, we’re going to break down why the user experience is critical to SEO and what Google has to say about it. What We’ll Cover: What…
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On…
Google Launches Question Hub and More Marketing News – Ignite Friday
This week: Google launches Question Hub in the U.S., Facebook gives its pages a makeover, and Harvard says there’s a connection between price and ratings. Here’s what happened this week in digital marketing. Google Launches Question Hub in U.S. Now you can gather even more ideas for your content marketing strategy. That’s because Google…
How to Use Google Question Hub for SEO Traffic Growth – Ignite Friday
Looking for a way to give your content marketing a boost? If so, then check out Google Question Hub. You might have already heard about Google Question Hub. It was released in India, Indonesia, and Nigeria a couple of years ago. Now it’s available to U.S.-based publishers as well. In this article, I’ll go over…
What are Google Alerts? How to Maximize Their Marketing Potential
If you’re trying to grow your business, you’re probably on the lookout for internet trends. Who’s talking about your business? Your products? Your competition? That’s where Google Alerts comes into play. Here’s how to use Google Alerts for your business. That way, you can stay on top of things, even as the internet continues to…
Ignite Visibility’s Rising Star Awards Honors Up-and-Coming Marketing Leaders
This year, give yourself the spotlight… With the Rising Stars in Marketing Awards Even if you’re new to marketing…that doesn’t mean you don’t deserve recognition for hard work and incredible results. We know how demanding the first five years in your marketing career can be. While you often work on important projects, you don’t always…