If you’re trying to grow your business, you’re probably on the lookout for internet trends. Who’s talking about your business? Your products? Your competition? That’s where Google Alerts comes into play. Here’s how to use Google Alerts for your business. That way, you can stay on top of things, even as the internet continues to…
Search Results for:
Ignite Visibility’s Rising Star Awards Honors Up-and-Coming Marketing Leaders
This year, give yourself the spotlight… With the Rising Stars in Marketing Awards Even if you’re new to marketing…that doesn’t mean you don’t deserve recognition for hard work and incredible results. We know how demanding the first five years in your marketing career can be. While you often work on important projects, you don’t always…
Sharon Cook, CMO at Federal Home Loan Bank of Atlanta
In this edition of Marketer of the Week, Ignite Visibility spotlights Sharon Cook, Chief Marketing Officer at Federal Home Loan Bank of Atlanta. Ignite Visibility applauds her and the FHLBank Atlanta team for the company’s recent award of nearly $27 million in funding for more than 60 affordable housing programs in 19 states and the…
Online Ads: A Guide to the 20 Best for 2022
So you want to run online ads? It’s about time! Digital ad spending now surpasses TV ad spending, and for good reason! In this post, I’ll walk you through most of your options for online advertising. What We’ll Cover: Online Ads: Paid Ads Google Search Bing Online Ads: Display Google Display Remarketing Mobile Email Video…
Apple iOS 14 Update Impact on Marketing: Will it Hurt Small Businesses?
Apple software updates aren’t uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update’s impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the…
Devika Mathrani, Chief Marketing Officer, Consumer Bank at Wells Fargo
In this edition of Marketer of the Week, Ignite Visibility spotlights Devika Mathrani, Chief Marketing Officer for the Consumer Bank division at Wells Fargo. A Long History in Finance Wells Fargo is far from Mathrani’s first venture into finance. She’s worked in the industry since at least 2004. Back then, she served as Director, Statement…
Google Hit With Third Major Lawsuit – Ignite Friday
This week: Google gives the green light to some keyword-stuffing, Microsoft rolls out another SEO tool for free, and 6-second ads are getting results. Here’s what happened this week in digital marketing. Google and Facebook Under Fire Google and Facebook – the two biggest pillars in online advertising – found themselves on the wrong…
How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here’s Keith’s advice on how to put on a successful virtual event,…
Is Keyword Stuffing in Titles Ok for SEO? 2021 Google Advice
Really good news here for digital marketers who like to take shortcuts. Google is on record saying that keyword-rich titles don’t violate its guidelines. So feel free to do some legal keyword-stuffing! The Recent Revelation The welcome news dropped this past week during a Google Search Central SEO live stream. At that virtual meeting, an…
Brad Hiranaga, Chief Brand Officer, North America at General Mills
In this edition of Marketer of the Week, Ignite Visibility spotlights Brad Hiranaga, Chief Brand Officer, North America at General Mills. Ignite Visibility applauds Hiranaga and the General Mills team for the recent launch of “Sesame Street” cereal. General Mills says that the cereal will be available in January with two flavors: cinnamon and berry….