According to a report by The Information, LinkedIn will launch a new service that allows users to locate and hire freelancers. The service, called LinkedIn Marketplaces, will go live in September. It’s happening according to “two people with direct knowledge of the matter.” In this article, I’ll go over what we know about LinkedIn…
Search Results for:
4 Ways to Grow Your Opted-In Email List
As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In…
3 Ways to Boost Your Amazon Marketing in 2021
In the third quarter of 2020, Amazon’s share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing…
Cheryl Gresham, Head of Marketing at TikTok (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok. TikTok Ignite Visibility applauds the TikTok team for recently surpassing Facebook in time spent per user. Just this past January, App Annie reported that TikTok saw a 325% year-over-year increase in hours spent on…
YouTube Takes on TikTok with New YouTube Shorts – Ignite Friday
This week: YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing. YouTube Shorts Arriving in The U.S. in March YouTube Shorts, or YouTube’s answer to TikTok, will arrive on U.S. soil next…
Which Facebook Ad Metrics to Focus on to Maximize Your Ad Budget
So, you’ve officially got your Facebook ads up and running—now what? The ongoing process of optimizing and measuring Facebook ad metrics is critical to the success of your advertising campaign. But in order to determine whether your Facebook ads are working for you, you’ll need to generate tangible results and takeaways. In this post, Ignite…
Video Marketing: A Complete Guide
Here’s a fun fact: video marketing is the future. But I’m already talking about it today, and I want to teach you how to do video SEO right. This involves all video-sharing platforms, including social media. In this complete guide, I’m going to cover: How to determine the right content to target How to…
Lynne Biggar, CMO at Visa (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Lynne Biggar, Chief Marketing Officer at Visa. Visa Ignite Visibility applauds the Visa team for offering a new credit card benefit with NortonLifeLock. Customers who hold Visa Infinite, Visa Traditional, or Visa Signature credit cards can now enjoy discounts on services offered by NortonLifeLock,…
Sacha Nasan of Blindlee Explains Guerilla Marketing Tactics
Ask anyone and they’ll tell you that dating in the modern age can be a minefield. Dating app users typically cite frustrations such as talking to someone who drops off mid-conversation, moves too quickly or too slowly, or misrepresents themselves entirely. But perhaps the problem isn’t the people on the apps, but the way the…
Facebook Developing It’s Own Clubhouse Clone? – Ignite Friday
This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing. Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re related…