As founder of Investment Science, Michael Kelly is deep into investing and financial know-how. This is especially true when it comes to the data underneath it all. Here’s how Michael envisions the future of the industry, including what he thinks it takes to succeed professionally even amidst black swan events. How Investment Science Came to…
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Women Making Big Strides in Marketing – Ignite Marketers of the Week
March 8th is International Women’s Day – a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world. Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility highlights three women making…
Google Says Goodbye to Third-Party Cookies & Tracking Tech – Ignite Friday
This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Here’s what happened this week in digital marketing. Google Won’t Replace Cookies With Another Tracking Tech Google won’t continue to track your web activity once it drops support for cookies The company intends to honor user demands for increased privacy in cyberspace….
Featured Snippets Drop Drastically in SERPS – Breaking News
Looks like featured snippets could be on the way out. According to a new report by Moz, the number of search engine results pages (SERPs) with featured snippets dropped dramatically in February. Is this the beginning of a trend? In this article, I’ll go over what we know about featured snippets falling away. Featured Snippets…
Amazon IPI Inventory Score: What it Means and How to Leverage It
I have a lot of fun in my role as Sr. Amazon Strategist with Ignite Visibility. It gives me the chance to learn what it takes for brands of every size to grow in a highly competitive ecommerce landscape. The Amazon IPI is part of that. You’re not alone if you’re wondering, “What is IPI…
Fernando Machado, CMO at Restaurant Brands International (Ignite Marketer of The Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Fernando Machado, Chief Marketing Officer at Restaurant Brands International. Ignite Visibility applauds the RBI team for its plan to modernize the drive-thru experience by mid-2022. Restaurant Brands International RBI is currently updating drive-thrus at thousands of Burger King, Popeyes, and Tim Hortons locations. The…
Rising Stars in Marketing: Career Paths, Insights, & Advice
From creativity to pragmatism, today’s marketers need to exhibit a wide variety of traits in order to succeed. But, the road to victory isn’t easily paved. That’s why we’re paying tribute to the most talented up-and-coming marketing professionals who are shaking things up and have forged their own path in the industry. This year, we…
Report: LinkedIn Is Creating a Service for Hiring Freelancers – Breaking News
According to a report by The Information, LinkedIn will launch a new service that allows users to locate and hire freelancers. The service, called LinkedIn Marketplaces, will go live in September. It’s happening according to “two people with direct knowledge of the matter.” In this article, I’ll go over what we know about LinkedIn…
4 Ways to Grow Your Opted-In Email List
As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In…
3 Ways to Boost Your Amazon Marketing in 2021
In the third quarter of 2020, Amazon’s share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing…