In this edition of Marketer of the Week, Ignite Visibility spotlights Angela Roeber, Director of Communications at Project Harmony Child Protection Center.
Ignite Visibility applauds her and the Project Harmony Child Protection Center team for the organization’s efforts to end child abuse.
Project Harmony Child Protection Center
Who says all marketers have to be in it for the money? Plenty of great marketers exist in the nonprofit sector.
Angela Roeber is one of them. She works for an organization that says “every child deserves to grow up safe, happy, and healthy.”
There’s no “earnings per share” with that kind of an outfit. But that’s because it’s focused on something far more important than maximizing the wealth of investors: eradicating child abuse.
Project Harmony was born in 1996 thanks to the vision of community professionals in Omaha, NE. Together with child safety advocates, they created a system of protection for abused and neglected children.
Fast forward to today, and it’s one of the largest child advocacy centers in the country.
Roeber has been with the organization for about six years. As Director of Communications, she plays an important role in planning, directing, and coordinating the marketing and communications efforts for Project Harmony’s programs, services, events, and campaigns.
One of her primary responsibilities is brand development.
Yes, nonprofits need brand development, too.
Roeber handles both long- and short-term marketing strategies. She also oversees the organization’s website and social media channels.
Further, Roeber handles all media requests and promotes new programs as needed.
And she’s clearly doing something right. Within her first year at Project Harmony, she doubled the organization’s followers on social media. And the number of likes and shares was the highest it’s ever been since the nonprofit first appeared on social sites.
In 2017, Roeber launched the Project Be Someone Campaign. That earned national attention and July 21 is now recognized as National Be Someone Day.
She’s also great with media relations. In 2017, Roeber secured more than $623,000 in earned media with a publicity value of more than $1.8 million.
Roeber also appeared in Washington, D.C. during the National Children’s Alliance 2018 Leadership Conference. While there, she shared what it takes to build a strong communications foundation.
Angela Roeber “truly understands branding, marketing, communications, public relations, social media, event planning and advertising inside and out, and understands how to integrate all the communications efforts together to maximize their effectiveness.” Her role as Director of Communications has directly contributed to the success of her department and the revitalization of Project Harmony’s brand and identity. In fact, Roeber’s achievements have led other nonprofits to repeatedly look at Project Harmony as a model to replicate.
Boys Town National Research Hospital
Prior to her work with Project Harmony, Roeber spent about a year with BoysTown National Research Hospital.
While there, she handled event marketing. Her responsibilities included planning baby fairs, health fairs, trade shows, and various types of conferences.
Roeber also promoted those events to the local community via social media marketing, websites, news releases, and other channels.
Additionally, she wrote editorials for newsletters, websites, and external publications.
Wrapping It Up
Angela Roeber isn’t just a marketer’s marketer. She’s also an awesome humanitarian.
She served on the American Marketing Association Board, PRSA Nebraska Board, and the Nebraska Coalition to end Sexual and Domestic Violence Board.
Roeber is also a Leadership Omaha Class 41 graduate. She’s frequently invited back to talk about her experiences.
Just last year, in 2020, Roeber received the American Marketing Association Marketer of the Year award.
But all of those accolades and recognitions don’t mean anything when compared to the value of a single child she’s helped deliver from an abusive situation.
And it’s for that reason we wish her continued success.