Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their…
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What Spending Over 10 Million On Branded Search Taught Me
Google’s most recent fiscal year shows they raked in a massive revenue of $181.69 billion. A lot of that revenue comes from branded search. These branded keywords are so popular for two reasons: First, brands run ads on their own name. Second, competitors run ads on that same brand name, creating an auction around the…
Sean Pate, Brand Marketing & Communications Officer, Zenni Optical—Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sean Pate, Brand Marketing & Communications Officer at Zenni Optical. Ignite Visibility applauds Sean Pate for spearheading the biggest esports sponsorship in Zenni Optical’s history. Sean Pate Sean Pate is an accomplished public speaker and a passionate strategist focused on driving positive corporate brand…
WordPress Still Wins With 44% of CMS Market Share – Ignite Friday
This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing. WordPress Releases Gutenberg 11.2 This past week, WordPress released the latest version of its text editor: Gutenberg 11.2. If you’re not familiar with Gutenberg, it’s…
Klaviyo Review 2021: Email & SMS Solutions for Ecommerce
Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We’ll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types…
Julia Munder, International Marketing Director, Maxwell Scott – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Munder, marketing director of Maxwell-Scott. Ignite Visibility applauds Munder for her acute insight into the luxury leather goods industry, as well as her proven results with a steadfast team beside her. Julia Munder As marketing director of handbag company Maxwell-Scott, Julia Munder is…
Quarterly Earnings Are In…How Did Your Favorite Platform Perform? – Ignite Friday
This week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing. Pinterest Now Allows Users to Post Affiliate Links Good news if you’re an affiliate marketer. You can now post affiliate links on Pinterest. Here’s how it…
Olivia Tsang, Senior Marketing Manager, SuperMoney – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Olivia Tsang, senior marketing manager of SuperMoney. Ignite Visibility applauds Tsang for her expertise in analytics and her ability to translate marketing data into tangible, positive changes for SuperMoney. Olivia Tsang Olivia Tsang is a data-driven marketer who is always thinking of new ways…
Instagram Doubles Insights! Tracking Period Extended to 60 Days - Ignite Friday
This week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Here’s what happened this week in digital marketing. Google Launches Deals Listings in Search If you’re in the ecommerce space, you’ve got a new way to promote specials and discounts online. Google Shopping now highlights deals in search results. In this…
Joshua Tatum, Co-Founder, Canvas Cultures – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Joshua Tatum, co-founder of Canvas Cultures. Ignite Visibility applauds Tatum for his innovative contribution to the creator economy with Canvas Cultures, a company that creates a community for artists to sell their pieces and spread the passion that is involved in each piece. Joshua…