2014 will be the year of mobile, with drastic increases in mobile users and mobile consumers. Mobile now accounts for 12 percent of Americans’ media consumption time, and that number only continues to rise. While mobile app owners and companies continue to adapt to consumer demands, smart device creators are also adapting to a growing…
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Why is Multi-Platform SEO Important?
Why is Multi-Platform SEO Important? Google’s Hummingbird Update and the “New Multi-Screen World” by:Chrystal Lenardson Google’s Multi-screen world study and infographic were published nearly a year and half ago, but I think it’s worth revisiting in the light of the Hummingbird update. This study lays out some really important building blocks to the Hummingbird update…
10 Reasons You Should Stop Using Twitter, And One Big Reason You Shouldn’t
With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
The 40 Most Important Things You Need to Know about Landing Page Optimization
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…
How Does Google Handle Duplicate Content for SEO?
Updated 3/1/2021 When creating high-quality content for your website, it makes sense to want to share it in multiple places. Doing so will ensure that more people will see it and engage with it. But how you share your content can make or break your rankings. In this post, we’ll discuss the pitfalls of duplicate…
Link Method, Tracking Cross Domains and Subdomain Ecommerce Tracking Google Analytics
Often times, people forget an important and (usually) easy step when configuring their cross domain eCommerce tracking in Google Analytics. This step is referred to as the link the method. The link method sounds complicated at first, but really it is very simple. What is the Link Method and How Does it Work The link…
SEO News This Week
Here is a brief of the SEO news that took place this week around the web. Disavow Links Aggressively Matt Cutt’s from Google came out and said, if you have a penalty you need to disavow links aggressively. Google’s Knowledge Graph Gets Ads Google’s Knowledge Graph is very new, but they are already testing ads…
Instagram Direct: What it is and how you can Use it for Your Business
With the brand new Instagram update, made active last night, users can now share photos and videos with specific friends, groups, family or whomever they choose. As users begin to get their feet wet with the new idea, many are asking “what’s the point?” The reaction I have gathered so far is that the new…
Local Schema.org Markup for SEO, What you Need to Know
Our new savvy Senior PM Chrystal brought up local schema markup and its impact on SEO. It’s been awhile since I considered this optimization element so I felt it was time to do a bit of a refresh. There is no doubt that it is critical, especially with the emphasis that Google is placing on…
Mobile Revolution: Why 2014 is the Year of Mobile – Ignite Visibility
Mobile is upon us. We here at Ignite Visibility as literally obsessed with it. But for good reason. Mobile will be the biggest device used in 2014 for almost all online consumer and recreational activity. Are you prepared for mobile? Read important mobile statistics and facts for 2014 below. And please share this post! Mobile…