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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Google Thin Content Penality – What is it?

By John Lincoln

Google sends out penalty notifications for something called thin content. In this blog post, we cover the basics of this penalty. What is the Thin Content Penalty A website can get the thin content penalty if they are creating pages which only differ based on keywords being inserted into certain fields, if they create doorway…

Ranking Positions and SEO – Are Different Positions Ranked Differently?

By John Lincoln

Sometimes in SEO, people can get a little obsessive over details. This question is a good example of that. However, it also gives us clarification which is nice to have in a field where it can be hard to know definite answers. In this Google webmaster video, Matt Cutt’s head of webspam at Google, comments…

7 Tools That Can Help Internet Marketers Win

By John Lincoln

There are hundreds of tools available to Internet Marketers today that can not only help make your job easier, but help you create innovative content and campaigns. To broaden your skill set and success rate, it helps to not only be an SEO expert, but an expert in social media, content creation, email marketing and…

Google Finally Jumps into the WordPress Game with the Google Publisher Plugin

By John Lincoln

We’ve been waiting. And waiting. Finally, Google has released an official plugin for WordPress to allow site owners to utilize Google tools within the WordPress plugin universe. Before you get too excited though, there are a couple of caveats. Firstly, the plugin is still in beta, so there will likely be issues as Google irons…

Is your Content High Quality? An Advanced Hummingbird Analysis

By John Lincoln

As creating high quality content becomes more and more important for SEO, it can be extremely valuable to revisit content standards Google has previously released. The following important questions were taken from the Google Webmaster Central Blog. We break down each question that you should ask yourself, describe why it’s important and how you can…

PR + Internet Marketing – Should you Start PR to Complement your IM Strategy?

By John Lincoln

In this post we hear from Ignite Visibility PR partner BAM Communications. The author Lizzie Younkin, COO, shares some important points on hiring a PR agency. It should be noted, PR and Internet marketing work very well together. Enjoy! So you’re thinking of investing in public relations, but you’re just not sure if it’s right…

Dealing with Duplicate Content – Rel Canonical Style – Google SEO

By John Lincoln

The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…

Will the Google Data Highlighter Explode in 2014 for SEO?

By John Lincoln

What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012.  Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…

3 of the Most Important Areas to Focus on in SEO Now

By John Lincoln

Everything is coming together now to create the perfect SEO storm. Penguin, Panda and Hummingbird have converged into core elements of the Google algorithm. Panda looks at off topic content farms, Penguin destroys sites with keyword heavy content and bad link profiles and Hummingbird has a new way of ranking content (there is more to…

Internet Marketing Changes in December 2013 – Ignite Visibility University

By John Lincoln

As usual, there were many big changes in social media, SEO, analytics and just Internet marketing in general in December. In this video, Ignite Visibility President of SEO and Social, John E Lincoln, covers the most important updates. Internet Marketing Changes in December 2013 Photo Internet Marketing Updates December 2013 Include Social Instagram direct Google…

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