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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Get your Business Mobile Ready – Webinar January 15, 2014

By John Lincoln

By the end of 2014, there will be more people on mobile phones than desktop in the US! Is your business mobile ready? Join a free webinar on January 15th at 12:00pm Pacific to learn what it takes to go mobile! Topics will include: Designing for the best mobile user experience What makes a good…

Why 2014 is the Year of the SME in Online Marketing

By John Lincoln

The writing is on the wall. It is clearly stated by Google, Facebook and other top marketing sites. Subject matter experts will be more at the heart of social media, SEO and organic inbound marketing in 2014 than ever before. In 2014, people will realize that it is no longer enough to have an inexperienced…

How Smart Devices Will Dominate in 2014

By John Lincoln

2014 will be the year of mobile, with drastic increases in mobile users and mobile consumers. Mobile now accounts for 12 percent of Americans’ media consumption time, and that number only continues to rise. While mobile app owners and companies continue to adapt to consumer demands, smart device creators are also adapting to a growing…

Why is Multi-Platform SEO Important?

By John Lincoln

Why is Multi-Platform SEO Important? Google’s Hummingbird Update and the “New Multi-Screen World” by:Chrystal Lenardson Google’s Multi-screen world study and infographic were published nearly a year and half ago, but I think it’s worth revisiting in the light of the Hummingbird update. This study lays out some really important building blocks to the Hummingbird update…

10 Reasons You Should Stop Using Twitter, And One Big Reason You Shouldn’t

By John Lincoln

With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…

The 40 Most Important Things You Need to Know about Landing Page Optimization

By John Lincoln

A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…

How Does Google Handle Duplicate Content for SEO?

By John Lincoln

Updated 3/1/2021 When creating high-quality content for your website, it makes sense to want to share it in multiple places. Doing so will ensure that more people will see it and engage with it. But how you share your content can make or break your rankings. In this post, we’ll discuss the pitfalls of duplicate…

Link Method, Tracking Cross Domains and Subdomain Ecommerce Tracking Google Analytics

By John Lincoln

Often times, people forget an important and (usually) easy step when configuring their cross domain eCommerce tracking in Google Analytics. This step is referred to as the link the method. The link method sounds complicated at first, but really it is very simple. What is the Link Method and How Does it Work The link…

SEO News This Week

By John Lincoln

Here is a brief of the SEO news that took place this week around the web. Disavow Links Aggressively Matt Cutt’s from Google came out and said, if you have a penalty you need to disavow links aggressively. Google’s Knowledge Graph Gets Ads Google’s Knowledge Graph is very new, but they are already testing ads…

Instagram Direct: What it is and how you can Use it for Your Business

By John Lincoln

With the brand new Instagram update, made active last night, users can now share photos and videos with specific friends, groups, family or whomever they choose. As users begin to get their feet wet with the new idea, many are asking “what’s the point?” The reaction I have gathered so far is that the new…

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