When the traffic starts to come in from Internet marketing, conversion rates start to get looked at closely. In this post, we cover 12 concepts that we recently applied to a client’s site to increase their conversion rate more than 107%. Click image or here to enlarge. 1. Move Content Above the Fold One of…
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Top 3 Free Alternatives to Google Analytics
Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of…
Ignite Visibility Increases Clients Conversion Rate 60.07%
When you have a lot of traffic, small increases in conversion rates can greatly help, and large increases in conversion rates can help even more. Over the last 30 days we worked with one our clients to fine tune their home page, category pages and product pages. We also shortened the checkout process, changed the…
Unnatural Links to Site – Impact Links – Manual Action and SEO
The unnatural links to site – impacts links notification is very common. This is a manual action that is put in place by Google. You can verify if you have this manual action by logging into webmaster tools. A website will generally get this notification if they have poor links pointing at their website. However,…
Google Thin Content Penality – What is it?
Google sends out penalty notifications for something called thin content. In this blog post, we cover the basics of this penalty. What is the Thin Content Penalty A website can get the thin content penalty if they are creating pages which only differ based on keywords being inserted into certain fields, if they create doorway…
Ranking Positions and SEO – Are Different Positions Ranked Differently?
Sometimes in SEO, people can get a little obsessive over details. This question is a good example of that. However, it also gives us clarification which is nice to have in a field where it can be hard to know definite answers. In this Google webmaster video, Matt Cutt’s head of webspam at Google, comments…
7 Tools That Can Help Internet Marketers Win
There are hundreds of tools available to Internet Marketers today that can not only help make your job easier, but help you create innovative content and campaigns. To broaden your skill set and success rate, it helps to not only be an SEO expert, but an expert in social media, content creation, email marketing and…
Google Finally Jumps into the WordPress Game with the Google Publisher Plugin
We’ve been waiting. And waiting. Finally, Google has released an official plugin for WordPress to allow site owners to utilize Google tools within the WordPress plugin universe. Before you get too excited though, there are a couple of caveats. Firstly, the plugin is still in beta, so there will likely be issues as Google irons…
Is your Content High Quality? An Advanced Hummingbird Analysis
As creating high quality content becomes more and more important for SEO, it can be extremely valuable to revisit content standards Google has previously released. The following important questions were taken from the Google Webmaster Central Blog. We break down each question that you should ask yourself, describe why it’s important and how you can…
PR + Internet Marketing – Should you Start PR to Complement your IM Strategy?
In this post we hear from Ignite Visibility PR partner BAM Communications. The author Lizzie Younkin, COO, shares some important points on hiring a PR agency. It should be noted, PR and Internet marketing work very well together. Enjoy! So you’re thinking of investing in public relations, but you’re just not sure if it’s right…