Universal Analytics is a new form of Google Analytics that offers easier tracking of goals and more data. All websites will need to upgrade to Universal Analytics within the next year or two. Many websites have upgraded already. Today I had a post published on Universal Analytics on Marketing Land – You can Read it…
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How Internet Marketers Do Valentine’s Day
Oh Valentine’s Day, it’s the time to celebrate with that special someone in your life. While flowers and chocolates are still common go-to gifts, Internet users continue to get more and more creative online when it comes to this showy holiday. Valentine’s Day now not only exists as a day for romance and couples, but…
Gender Identity Options on Facebook Takes a Big Step Forward
The world is continuously evolving and Facebook is right there to keep up with the changes. The days of selecting gender as just “male” or “female” are over. Today, there are a variety of ways for people to identify themselves. Facebook is now offering a custom option for people to identify themselves with about 50…
Do Top Google Results Reflect the Quality of Business in Real Life?
The Quality of Google Results on the First Page, Post-Panda and Penguin Someone recently asked me these compelling questions about the Panda and Penguin algorithm updates that have been released in the past couple of years by Matt Cutts and the Google web spam team. Is the goal to have the best quality results, or…
Grammar and Spelling in Blog Comments for SEO
Often, a person will leave a comment on a blog and use terrible spelling and/or grammar. I myself often write way too fast and make mistakes in this area. In this video, Matt Cutts from Google discusses grammar and spelling in blog comments and SEO. He basically says, it is not an issue. However, what…
Facebook Look Back is Now Customizable
Unless you’ve been living under a rock, you’ve noticed several new Facebook movies on your Timeline in the past few days. For the celebration of Facebook’s 10 year anniversary, they decided to present a clean, innovative and creative look at users’ past years on Facebook. The one minute movies take a ‘look back’ at a…
A Better Twitter?
Earlier this week, Twitter made their ‘refreshed’ look global, a move they tweeted in January that was meant to ‘reflect… the look & feel of [their] iOS & Android apps.” From what we can tell so far, the new look primarily affects the top navigational bar by increasing the font and icon sizes, and changing…
App Store SEO – The Ultimate Guide to Application SEO
The following Mobile Application SEO Guide offers tools and techniques for optimizing a mobile app for improved search results. 1. Optimizing for App Store Search Engines with On-Meta Data A. App Title The title offers a brief and easy-to-understand description of the app. Include branding elements to distinguish the product from others. Use keywords in…
New Googlebot for Smart Phone Content, Time to Update for SEO
Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
Why Would an Older Site Lose Rankings
I have been doing SEO for a long time now. Many people think just because their site has been around for a long time that it will always rank #1 for a term. That is just not the case. Websites need to constantly be creating new content, building new links and social shares and improving…