The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…
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Will the Google Data Highlighter Explode in 2014 for SEO?
What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012. Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…
3 of the Most Important Areas to Focus on in SEO Now
Everything is coming together now to create the perfect SEO storm. Penguin, Panda and Hummingbird have converged into core elements of the Google algorithm. Panda looks at off topic content farms, Penguin destroys sites with keyword heavy content and bad link profiles and Hummingbird has a new way of ranking content (there is more to…
Internet Marketing Changes in December 2013 – Ignite Visibility University
As usual, there were many big changes in social media, SEO, analytics and just Internet marketing in general in December. In this video, Ignite Visibility President of SEO and Social, John E Lincoln, covers the most important updates. Internet Marketing Changes in December 2013 Photo Internet Marketing Updates December 2013 Include Social Instagram direct Google…
Get your Business Mobile Ready – Webinar January 15, 2014
By the end of 2014, there will be more people on mobile phones than desktop in the US! Is your business mobile ready? Join a free webinar on January 15th at 12:00pm Pacific to learn what it takes to go mobile! Topics will include: Designing for the best mobile user experience What makes a good…
Why 2014 is the Year of the SME in Online Marketing
The writing is on the wall. It is clearly stated by Google, Facebook and other top marketing sites. Subject matter experts will be more at the heart of social media, SEO and organic inbound marketing in 2014 than ever before. In 2014, people will realize that it is no longer enough to have an inexperienced…
How Smart Devices Will Dominate in 2014
2014 will be the year of mobile, with drastic increases in mobile users and mobile consumers. Mobile now accounts for 12 percent of Americans’ media consumption time, and that number only continues to rise. While mobile app owners and companies continue to adapt to consumer demands, smart device creators are also adapting to a growing…
Why is Multi-Platform SEO Important?
Why is Multi-Platform SEO Important? Google’s Hummingbird Update and the “New Multi-Screen World” by:Chrystal Lenardson Google’s Multi-screen world study and infographic were published nearly a year and half ago, but I think it’s worth revisiting in the light of the Hummingbird update. This study lays out some really important building blocks to the Hummingbird update…
10 Reasons You Should Stop Using Twitter, And One Big Reason You Shouldn’t
With over 255 million active monthly users on Twitter and the majority of the world’s leading marketers using Twitter to build their brands, it’s no wonder that everywhere you turn people are telling you to jump on the Twitter bandwagon with your business. But before you fire off that next tweet, there are many Twitter…
The 40 Most Important Things You Need to Know about Landing Page Optimization
A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…