This was kind of an interesting question that I had never even considered. The question is, are results ranked different based on position? I could see why someone would ask this, but it is simply not the case. Google uses a set of ranking factors for all items equally. This is actually good to know….
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Should you do Article Directory Links for SEO?
Should you build links using article directories? That is the question that Matt Cutt’s tackles in this webmaster video. But first, what is an article directory? Allow me to explain. An article directory is a website where you can upload articles and other people can grab them to use on their site. When they do…
How to Win with Viral Branded Videos
Viral videos can often be a huge boost in success for brands trying to reach the top. While television commercials and other forms of advertising are still effective, videos on YouTube, Vimeo or other sharing platforms can increase brand presence even more. The good news is that viral videos are not just for big brands….
App Store Optimization
For businesses out there who have apps that support your product or service, or whose product or service revolves around an app, an often overlooked optimization technique is App Store Optimization, or ASO. Just as properly optimizing your website for SEO can lead to higher search engine rankings, the proper optimization of your mobile app…
Are you Mobile Ready? Key Statistics on Apps, Social and More
Everybody has a mobile phone; your Mom, Dad, 8-year-old nephew, grandma, grandpa, Cousin Eddie – you get the picture. It’s commonplace to see people on their cellphone in a car, waiting in line at the grocery store, or working out at the gym. This is not breaking news (but might be breaking laws – don’t…
How Super Bowl Social Media Campaigns Changed Viral Marketing Forever
With the Super Bowl coming up in less than two weeks, brands are continuing in their quest to draw in attention from the millions of people who will tune in to watch the big game. Super Bowl commercials have always been both exciting for brands and their audience. However, with changing media and increased use…
12 Conversion Tips that can Increase your Leads and Sales over 107%
When the traffic starts to come in from Internet marketing, conversion rates start to get looked at closely. In this post, we cover 12 concepts that we recently applied to a client’s site to increase their conversion rate more than 107%. Click image or here to enlarge. 1. Move Content Above the Fold One of…
Top 3 Free Alternatives to Google Analytics
Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of…
Ignite Visibility Increases Clients Conversion Rate 60.07%
When you have a lot of traffic, small increases in conversion rates can greatly help, and large increases in conversion rates can help even more. Over the last 30 days we worked with one our clients to fine tune their home page, category pages and product pages. We also shortened the checkout process, changed the…
Unnatural Links to Site – Impact Links – Manual Action and SEO
The unnatural links to site – impacts links notification is very common. This is a manual action that is put in place by Google. You can verify if you have this manual action by logging into webmaster tools. A website will generally get this notification if they have poor links pointing at their website. However,…