There are hundreds of tools available to Internet Marketers today that can not only help make your job easier, but help you create innovative content and campaigns. To broaden your skill set and success rate, it helps to not only be an SEO expert, but an expert in social media, content creation, email marketing and…
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Google Finally Jumps into the WordPress Game with the Google Publisher Plugin
We’ve been waiting. And waiting. Finally, Google has released an official plugin for WordPress to allow site owners to utilize Google tools within the WordPress plugin universe. Before you get too excited though, there are a couple of caveats. Firstly, the plugin is still in beta, so there will likely be issues as Google irons…
Is your Content High Quality? An Advanced Hummingbird Analysis
As creating high quality content becomes more and more important for SEO, it can be extremely valuable to revisit content standards Google has previously released. The following important questions were taken from the Google Webmaster Central Blog. We break down each question that you should ask yourself, describe why it’s important and how you can…
PR + Internet Marketing – Should you Start PR to Complement your IM Strategy?
In this post we hear from Ignite Visibility PR partner BAM Communications. The author Lizzie Younkin, COO, shares some important points on hiring a PR agency. It should be noted, PR and Internet marketing work very well together. Enjoy! So you’re thinking of investing in public relations, but you’re just not sure if it’s right…
Dealing with Duplicate Content – Rel Canonical Style – Google SEO
The rel canonical HTML element is one of my favorite tools to use in SEO. Google tends to understand the code well, it can help transfer page rank accurately and it is usually very easy to implement. In this video, Matt Cutt’s, head of Webspam at Google, discusses the rel canonical tag and how it…
Will the Google Data Highlighter Explode in 2014 for SEO?
What is Google’s Data Highlighter? Google officially released its Data Highlighter through Webmaster Tools in 2012. Essentially, it teaches Google about your site’s patterns of structured data – which in turn provides more opportunities for your data to be highlighted through different mediums and SERPs. When the Data Highlighter was first released, it offered a…
3 of the Most Important Areas to Focus on in SEO Now
Everything is coming together now to create the perfect SEO storm. Penguin, Panda and Hummingbird have converged into core elements of the Google algorithm. Panda looks at off topic content farms, Penguin destroys sites with keyword heavy content and bad link profiles and Hummingbird has a new way of ranking content (there is more to…
Internet Marketing Changes in December 2013 – Ignite Visibility University
As usual, there were many big changes in social media, SEO, analytics and just Internet marketing in general in December. In this video, Ignite Visibility President of SEO and Social, John E Lincoln, covers the most important updates. Internet Marketing Changes in December 2013 Photo Internet Marketing Updates December 2013 Include Social Instagram direct Google…
Get your Business Mobile Ready – Webinar January 15, 2014
By the end of 2014, there will be more people on mobile phones than desktop in the US! Is your business mobile ready? Join a free webinar on January 15th at 12:00pm Pacific to learn what it takes to go mobile! Topics will include: Designing for the best mobile user experience What makes a good…
Why 2014 is the Year of the SME in Online Marketing
The writing is on the wall. It is clearly stated by Google, Facebook and other top marketing sites. Subject matter experts will be more at the heart of social media, SEO and organic inbound marketing in 2014 than ever before. In 2014, people will realize that it is no longer enough to have an inexperienced…