Pinterest has Promoted Pins, Twitter has Promoted Tweets, Facebook has Sponsored Stories, LinkedIn has Sponsored Updates and Google + now offers +Post Ads. All of these forms of social media advertising as changing SEO and Internet marketing, and we are happy to offer each of them here at Ignite Visibility. So let’s learn a little more about +Post Ads.
According to Google, “+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.” – Eran Arkin, Google
This is really pretty amazing. Google is not just offering their Google + user inventory for +Post Ads. They are going to allow these ads to be served across their entire display network! This makes this advertising medium much more powerful. It also brings more value to the display network, which has had a serious lack in exciting news for some time.
“+Post ads will allow advertisers to start conversations right from the ad – consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself.” – Arkin
These ads are currently only being offered to a select group. Members include Toyota USA, +RITZ crackers and Cadbury UK. Google states that these brands are seeing expansion rates 50% higher than the industry average for rich media ads.