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Home / Google / 5 Big Google SEO and SEM Changes: PageRank Update, Apps in Search and More

5 Big Google SEO and SEM Changes: PageRank Update, Apps in Search and More

December 6, 2013 By John E Lincoln

Google is pushing full steam ahead as always. This month we saw a couple changes. Some were expected and others were out of the blue. In this post, we look at 5 recent changes to SEO and SEM.

Toolbar PageRank Update

In a sneaky move, Google rolled out a PageRank update on 12/06/13. Google’s Matt Cutts has previously said that they would not be updating the PageRank toolbar this year. However, he apparently lied and they did.

For those of you who don’t know, PageRank is “an algorithm used by the Google web search engine to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.” – Wikipedia

Google is now Linking to Apps in Search

Just a short time ago, Google released the technical documentation to enable applications to show in search results. Apparently, they meant business. Applications can now be opened from search results.

Smartphone Errors report in Webmaster Tools

Google has launched a new Smartphone errors report on Webmaster Tools. This is a very welcomed report, as it allows you to see if there are any configuration issues with your mobile website. Mobile websites are so often set up incorrectly. This report should be a big hit.

Smartphone Errors Report and SEO Example

Smartphone Errors Report and SEO Example

Google Trends Gets More Sophistication

Google Trends is an amazing tool. If you have not used it, you should give it a try. This month, Google added some advanced functionality to Google Trends. It now really hones in on what the keyword actually is by asking you what you are searching about.

Google Knowledge Graph Shows Car Data

Google knowledge graph now shows car data. This is going to be a big blow to car sites. If you search for a car on a PC, you will see the black Knowledge Graph bar at the top. If you search on a mobile phone, the search results are pushed way down the page. If you search for a car in Google Glass all you see is knowledge graph!

Google has new AdWords Format

You might have noticed this. Google has rolled out a new format for AdWords. It is really rather striking. There is now a big yellow ad button next to the top ads.

Was there an SEO or SEM update we missed? Comment below!

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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